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To: HG who wrote (89196)	12/31/1999 12:41:00 PM
From: H James Morris	Read Replies (1) \| Respond to of 164684

Hey Happy, do your children suffer from stress? If so, you might want to order this CD, and order one for Lizzie's cat too. > NEW YORK--(BUSINESS WIRE)--Dec. 30, 1999--Forbes Magazine has chosen Incentive Media's Pet Music as the top finalist in its year-end wrap-up of "the most idiotic business ideas." Pet Music, a three-CD set of calming tunes for pets has been a best seller since its summer release. "The product initially elicits audible giggles and double-takes wherever it is sold," confesses Incentive Media partner Andrew J. Borislow, "but we truly have struck a nerve with the nation's 62 million pet-owning households." Since its June 1999 launch, Pet Music has garnered significant endorsements from the pet care community, including the prestigious ASPCA, and attention from national and international media. The soft instrumental music blended with pleasant nature sounds has sold more than 50,000 units at a suggested retail price of $19.99. The music was developed specifically to help alleviate pet stress and separation anxiety. Pet stress and separation anxiety is the number one health care concern for pet owners. A reported 40% of dogs and cats brought to veterinarians are diagnosed with the condition. Symptoms include destructive behavior, excessive salivation, and inappropriate urination or defecation. Treatments vary from behavior modification and drug therapy to more drastic measures. "Certainly the financial reward from the sales is wonderful," admits company president Dan Rappoport, "but we are truly gratified by the hundreds of unsolicited letters and e-mails from satisfied pet owners." Pet Music is available at pet and gift retailers, mail order catalogs and Internet merchants including amazon.com (Nasdaq: AMZN), pets.com, and PetPlanet.com (OTCBB: EPET). The 3-hour compilation has ranked among the Top 100 Best Sellers on amazon.com. A portion of all Pet Music sales is donated to support animal welfare programs. Other companies mentioned in the January 10 issue of Forbes Magazine include a service that sends dead roses and melted chocolates and an Internet start-up that forwards e-mail on the occasion of the senders' death. Incentive Media, LLC is an Ambler, PA-based company providing entertainment and motivation products and services to consumer and major corporations worldwide. Incentive Media sells its products through traditional and non-traditional distribution channels and over the Internet.