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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?

To: Cynic 2005 who wrote (72625)	12/31/1999 12:57:00 PM
From: Les H	Read Replies (1) \| Respond to of 132070

Interactive Year in Review: Dot dot dot Dot-com became part of the mainstream lexicon in 1999, getting mentioned in more than 5,600 magazine and newspaper stories--vs. just 439 in 1998. Net-based start-ups have little revenue, huge losses--and billions in venture capital and IPO money to burn. Much of the cash went into advertising as dot-coms struggled to break through the clutter. Dot-coms spent $1.4 billion on traditional media in the first nine months of 1999, nearly four times that of the same period last year, according to Competitive Media Reporting. A fourth-quarter explosion in advertising could take offline and online dot-com spending for the year above $3 billion, Advertising Age estimates. The advertising tends to be hip, edgy, irreverent and interchangeable--just like dot-coms and the youthful entrepreneurs that run them. All is not swell: Media, burned by dot-coms that haven't lived up to commitments, want cash up front. Agencies, weary of dot-coms' cockiness and ever-changing plans, are more selective in signing on Net clients. Many observers expect major dot-com consolidation next year. But for all their kvetching, media and agencies aren't running away from what is--for now--easy pickings. "It really is a take-the-money-and-run attitude right now," one agency president explained. Before the boom goes kaboom.