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Non-Tech : 7-Eleven, Inc. (NasdaqNM:SVEV) -- Ignore unavailable to you. Want to Upgrade?

To: blankmind who wrote (5)1/2/2000 5:34:00 PM
From: blankmind  Read Replies (1) | Respond to of 28
 
Advertising expenses...

- okay, it looks like 7-11 only reports advertising yearly, & for '96 thru '98:

"Advertising costs, ... were $40,144, $35,111 and $34,707 for the years ended December 31, 1998, 1997 and 1996, respectively." - that's millions of $$'s

- so obviously if 7-11 continues to have robust sales; but does so with less advertising; all the more reason for eps to rise further - let's hope so


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