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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: changedmyname who wrote (55507)	1/3/2000 12:22:00 PM
From: Jerry S.	Respond to of 108040

MCAR news: MedCare Technologies -- Innovator of Online Pharmaceutical Sampling -- Completes Next Phase of Development of RxSheets.com OAK BROOK, Ill.--(BUSINESS WIRE)--Jan. 3, 2000--MedCare Technologies(NASDAQ:MCAR - news) MedCare Technologies, Inc. (NASDAQ:MCAR - news) announced today that it has completed the next phase of development of its new business-to-business online product, RxSheets.com. MedCare Technologies launched its pharmaceutical focused site for physicians in mid-October and began to offer a Sample Request Center, Drug Library, Clinical Studies Center and News Center. Last month, the site introduced an Investment Center provided by Morgan Stanley Dean Witter Online and recently it began to offer a HealthCare Calendar and Pharmaceutical Weekly Newsletter. The Company is currently receiving sample requests and is facilitating the distribution of the drugs from pharmaceutical company to the physician. The Company continues to develop this process and recently introduced new technology to improve security, speed and functionality. RxSheets.com (www.rxsheets.com) is a newly created business-to-business web site, directed exclusively at the physician and pharmaceutical marketplace. Many pharmaceutical companies offer physicians free samples of their drugs as part of their marketing promotions to physicians. RxSheets.com offers a wide array of compelling and focused information and services that will enable physicians to more efficiently and effectively manage the sampling of pharmaceutical drugs. The site also offers a variety of other features that are pertinent to the pharmaceutical industry. ``We believe this product will revolutionize the doctor-pharma relationship by creating a more efficient way for doctors to obtain their drug samples,' said Jeff Aronin, President and Chief Executive Officer. ``From the pharmaceutical companies' perspective, our site should add value to their product marketing efforts, as well as, increase their overall exposure to the physician market,' said Aronin. ``Based on our research, major pharmaceutical companies spend approximately 33 cents of every revenue dollar, or approximately $45 billion, in marketing. We believe RxSheets.com will be able to participate in and help to facilitate the aggressive advertising campaigns that pharma companies are currently mounting.' MedCare Technologies, Inc. is a healthcare technology service company that focuses on under-served high growth markets. The Company's RxSheets.com (www.rxsheets.com), offers a wide array of compelling and focused information and services, including drug sample requests for physicians, drug protocols and studies, research information, and other pertinent aspects of the pharmaceutical market. The Company began by developing the MedCare Program, now the nations leading conservative therapy for treating urinary incontinence, a hidden health condition that, at approximately $26 billion, costs more than diabetes and bypass surgery combined.