Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : LastShadow's Position Trading -- Ignore unavailable to you. Want to Upgrade?

To: Redhook who wrote (28354)	1/3/2000 2:33:00 PM
From: Susan Saline	Read Replies (1) \| Respond to of 43080

looking at this one ... not my usual ... as it's near 52 wk highs ... could be a CNBC play ... as they are on tomorrow BKST Tuesday December 21, 8:31 am Eastern Time Company Press Release SOURCE: Brookstone, Inc. Brookstone.com Holiday Sales Increase Substantially - E-Commerce Volume During Holiday Equivalent to that of Six Retail Stores - NASHUA, N.H., Dec. 21 /PRNewswire/ -- Brookstone, Inc. (Nasdaq: BKST - news) today announced that Internet sales through its e-commerce site, www.Brookstone.com, are surpassing expectations. Daily Internet sales are averaging approximately $100,000 in December. November Internet sales alone exceeded 1998 total Internet sales. The Company anticipates that e-commerce sales will contribute 2-3% of Holiday sales this year, up from less than one percent last year. This level of volume is equivalent to the volume contributed from six retail stores versus last year's level that equaled less than one store. Over the last three weeks, Brookstone's base of registered e-commerce customers has risen by 30%, and, more importantly, the number of repeat purchasers has also increased dramatically. Site traffic has increased both from Brookstone's clicks-and-mortar strategy of successfully driving customers to its site through in-store advertising, catalogs, and other off-line retail strategies such as its first-ever national advertising campaign. The Company's on-line co-marketing arrangements with Internet-based companies such as Outpost.com (Nasdaq: COOL - news) and E*Trade (Nasdaq: EGRP - news) have also yielded very strong results by broadening the reach of the Brookstone brand. Michael Anthony, President and Chief Executive Officer, commented, ''We are very pleased with the success of Brookstone.com. We believe that our Internet site acts synergistically with our stores and catalogs and that our customers appreciate the convenience and ease of purchasing Brookstone products through the method that is easiest for them. Our proven direct marketing infrastructure ensures that customers receive the same high level of customer service no matter how they purchase their products.'' Brookstone, Inc. is a nationwide specialty retailer that operates 211 stores in 38 states and the District of Columbia. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a direct marketing business that consists of three catalogs, The Brookstone Gift Collection, Hard-to-Find Tools and the recently acquired Gardeners Eden catalogs, as well as an e-commerce web site at brookstone.com. Statements in this release which are not historical facts, including statements about the Company's confidence or expectations, anticipated operations of its e-commerce sites and those of third-party service providers, and other statements about the Company's operational outlook, are forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those set forth in such forward-looking statements. Such risks and uncertainties include, without limitation, risks of changing market conditions in the overall economy and the retail industry, consumer demand, the effectiveness of e-commerce technology and marketing efforts, availability of products, availability of adequate transportation of such products, unforeseen difficulties arising from the Company's or its vendors' systems as a result of the Year 2000 problem, and other factors detailed from time to time in the Company's annual and other reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligations to publicly release any revisions to these forward-looking statements or reflect events or circumstances after the date hereof.