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To: Robert Rose who wrote (89710)1/4/2000 5:04:00 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
So Glenn, how was this holiday season for you $-wise? And are you happy with your web
site's contribution to that?


Rob,

This was the best holiday season we have ever had. The web site did an excellent job of bringing people in with coupons to the brick and mortar stores. The web site also worked well to provide gift certificates for those last minute male shoopers that did not wish to come to the store. The web site more than paid for itself in this way. We did not sell hardly any jewelry itself directly fromt he site. A lot of that may have to do with my last minute getting the site together and the need for better content about the marchandise. That will be corrected this fall. The othe rissue is people were reluctant to buy jewelry unseen. The gift certificates were brought into the store after Christmas for redemption.

Glenn