To: Boplicity who wrote (1247 ) 1/5/2000 9:03:00 AM From: Dalin Read Replies (1) | Respond to of 1884
Digital Island Announces MusicMatch as TraceWare Customer to Deliver Locally Relevant Content Worldwide (BusinessWire, Jan 5, 2000 07:02 hrs) SAN FRANCISCO--(BUSINESS WIRE)--Jan. 5, 2000-- MusicMatch Uses Digital Island's Applications Services Software For Geographically Targeted e-Business Digital Island, Inc. (NASDAQ:ISLD), a leading global e-Business Delivery Network, announced today that MusicMatch, developer of the award-winning MusicMatch Jukebox, is using TraceWare(TM) to localize content for visitors to its Web site, www.musicmatch.com. One of the many challenges Internet companies like MusicMatch face is localizing marketing, sales, fulfillment and support initiatives online. TraceWare, which determines with 96-percent accuracy in what country a request originates, allows MusicMatch to provide its customers with locally relevant music resources. "TraceWare allows us to present our customers with the music-related services and resources that are relevant to their local regions," said Bob Ohlweiler, vice president of marketing at MusicMatch. "We believe that personalized services are critical, and our work with Digital Island helps us continue to deliver the most valuable, custom-tailored information to our customers." "Digital Island's unique capabilities to deliver locally relevant content and ensure an excellent Web-site experience give MusicMatch a strategic competitive advantage," said Ruann F. Ernst, chairman and CEO of Digital Island. "MusicMatch is an exciting example of how TraceWare helps companies in the rapidly changing music industry build brand loyalty and confidence with consumers worldwide." MusicMatch develops digital audio software that lets people take control over how they access and listen to their music. The company's award-winning MusicMatch Jukebox software turns a PC into a powerful component of a user's stereo system. Its Web site is one of the top 25 music related sites on the Internet (www.hot100.com). The company was incorporated in February 1997, and is headquartered in San Diego. MusicMatch is 20 percent owned by Thomson Multimedia Inc. Together with Fraunhofer IIS, Thomson was the co-developer of the MP3 technology and ranks No. 1 in the United States and No. 4 in Europe in sales of consumer electronics. www.musicmatch.com Digital Island(R) is a leading global e-Business Delivery Network. The company's suite of application services for interactive e-Business allows customers and partners to readily integrate content delivery, hosting and intelligent networking to give the ultimate consumer a superior experience. Strategically located Data Centers in the United States, Europe and Asia are directly connected to leading access service providers in 22 countries. In addition, Digital Island operates more than 1,200 content distributors across the Internet, which improve the performance and reduce the cost of hosting high-volume Web applications in target markets. This network is expected to grow to 5,000 content distributors in 350 locations worldwide by the year 2003. Digital Island is headquartered in San Francisco. www.digitalisland.net.