To: Jdaasoc who wrote (36292 ) 1/6/2000 10:30:00 AM From: Don Green Read Replies (1) | Respond to of 93625
Avo Kanadjian Joins Rambus as Vice President of Worldwide Marketing Thursday January 6, 8:04 am Eastern Time Company Press Release MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 6, 2000--Rambus Inc. (Nasdaq: RMBS - news), the leading provider of high bandwidth chip connection technology, today announced that Avo Kanadjian has joined Rambus Inc. as Vice President of Worldwide Marketing, a new position reporting to Rambus President Dave Mooring. ``Avo brings to Rambus a broad industry perspective developed from his 15 years as a leading DRAM industry executive,' said Dave Mooring. ``Using his industry knowledge and experience, Avo will lead our global marketing efforts to solidify our position in computer and consumer markets and further expand in the communications market.' ``The electronic industry is in the process of shifting its focus from lowest cost to price/performance as system manufacturers are striving to establish strong competitive advantages,' said Avo Kanadjian. ``The industry needs to concentrate on the compelling performance and competitive advantages that Rambus© technology delivers. Rambus' innovative technology has revolutionized system architectures by delivering the highest bandwidth signaling technology. The Rambus technology roadmap will continue to deliver significant performance enhancements and will become the preferred technology for enabling `best of class' products and exciting new products for emerging markets, such as next generation internet appliances and network communications products.' Based on his understanding of the DRAM market, Kanadjian further stated, ``RDRAM© production will continue to rise and price premiums will decrease during this year, as demand for Rambus memory increases in mainstream products, resulting in superior price/performance systems. Rambus technology will also clearly help differentiate semiconductor manufacturers who have leadership in research and development and advanced manufacturing process capability.' Kanadjian's career has evolved through senior engineering and marketing positions focused on bringing advanced technologies to new markets. Most recently, he was the senior vice president of memory marketing at Samsung Semiconductor Inc., and prior to that he held multiple marketing and engineering positions at Toshiba America Electronic Components. He holds a B.S.E.E. degree from UC Irvine. Rambus Inc. develops and licenses high bandwidth chip connection technologies to enhance the performance of computers, consumer electronics and communications products. Current Rambus-based computers supported by Intel chipsets include Dell, Compaq, Hewlett-Packard, and IBM PCs and workstations. Sony has announced that its next generation PlayStation 2 video game system uses Rambus memory. Providers of Rambus-based integrated circuits include the world's leading DRAM, ASIC and PC controller manufacturers. Currently, eight of the world's top-10 semiconductor companies license Rambus technology. More information on Rambus Inc. and its high bandwidth technologies is available at rambus.com . This press release contains forward-looking statements, including current and future performance of Rambus technology and its penetration into various markets. Important factors may cause actual results to differ materially from those in the forward-looking statements. Among the factors that could cause actual results to differ are dependence upon commitment and success of third parties in developing and marketing components and systems incorporating Rambus technology, rapid technological changes in the markets addressed by Rambus, the potential development of competing technologies, and delays in development schedules. Rambus and RDRAM are registered trademarks of Rambus Inc. All other brand or product names may be trademarks or registered trademarks of their respective companies. -------------------------------------------------------------------------------- Contact: Rambus Inc., Mountain View Julie Cates, 650/944-7725 (Public Relations) cates@rambus.com or Susan Berry, 650/944-7900 (Investor Relations) ir@rambus.com