To: Sir Auric Goldfinger who wrote (4519 ) 1/9/2000 10:52:00 AM From: oilbabe Read Replies (1) | Respond to of 19428
Transcript, NBR interview of MSTR: 01/06/00: Microstrategy's Strategy For Making It Big SUSIE GHARIB: MicroStrategy (MSTR) has macro ideas to become a household name. It's just announced a major deal to license its software. As Stephanie Woods reports, starting on Super Bowl Sunday, Americans will be hearing more about this little known company. STEPHANIE WOODS, NIGHTLY BUSINESS REPORT CORRESPONDENT: MicroStrategy CEO Michael Saylor knows what he wants, and isn't shy about saying so. MICHAEL SAYLOR, CEO, MICROSTRATEGY: We want to change the world. We want to have 100 million people depend upon us every day of the week, every hour of the day. And when I say depend, I mean literally, there's a burglar in your neighborhood and you should not go outside right now. I want that kind of Intelligence to be available to everybody in real time, all the time. WOODS: MicroStrategy develops software that culls databases for information. It's called data mining. NASDAQ uses the software to sift though millions of trades to look for signs of insider trading. Wal-Mart uses it to evaluate consumer buying patterns. Now MicroStrategy is working on bringing the technology directly to consumers. For example, AmeriTrade (AMTD) uses the company's Strategy.com software to alert customers to changes in their stock portfolios. MicroStrategy is also talking with airlines about using its software to page passengers when a flight is delayed. It wants companies pick up the tab for those services. SAYLOR: A company like McDonald's, right, I mean would love to sponsor a community channel whereby, you know, you get an alert if school is out or if there's a snow day or if soccer practice is delayed because while they are telling you soccer is delayed, they're telling the soccer mom that burgers are two for one. It's good branding for them. It's good advertising. WOODS: MicroStrategy has begun a national advertising campaign of its own. The company will spend $2.5 million to air this commercial during the upcoming Super Bowl. Investors already have taken notice. Its stock price has soared from $32 in August to $200 today. Earlier this week, the company announced a 2 for 1 stock split. But to keep growing, the company will have to keep ahead of the competition. Big names like Oracle (ORCL), as well as lesser known firms like Broadvision (BVSN), Epiphany and Vignette (VIGN), all have similar software. DAVID HILAL, ANALYST, FRIEDMAN, BILLINGS, RAMSEY: In technology, as you know, new companies are popping up daily. Today, I view MicroStrategy as having the technology leadership, but they must always continue to invest in research and development to maintain that leadership. WOODS: The Super Bowl ads are expected to launch MicroStrategy into the spotlight. Analysts are watching to see if it can execute the plays that make it a winner. Stephanie Woods, NIGHTLY BUSINESS REPORT, Vienna, Virginia. Nightly Business Report transcripts are available on-line post-broadcast. The program is transcribed by FDCH. Updates may be posted at a later date. The views of our guests and commentators are their own and do not necessarily represent the views of Community Television Foundation of South Florida, Inc. Nightly Business Report, or WPBT. Information presented on Nightly Business Report is not and should not be considered as investment advice.