To: Triffin who wrote (82 ) 1/7/2000 10:18:00 PM From: kendall harmon Read Replies (1) | Respond to of 783
PLUG-first albany excerpts from today: <<Would you like to have a small box in your basement or right outside your house that is extremely safe, extraordinarily reliable, and offers you uninterrupted power for your home? Would you like to pay much less for the improved power than you do now? Would you like a device that could operate not only in your primary residence but also in your vacation home or your second home? If you were living someplace where it was not practical or economically feasible to run wire to give you power, would you like dependable power without the hassle, capital requirements, political issues, or delays of building a power infrastructure from scratch? That?s the promise of residential fuel cells for Plug Power products in a nutshell. There is a clear, fundamentally and compelling economic case for consumers, which we think will induce many of them to purchase electricity generated by a home fuel cell. There are 30 million households paying more than $0.10 per kilowatt-hour for electricity. Plug Power?s distributors can offer these consumers power at an important savings, and still achieve a 24% internal rate of return. For this reason we think distributors will want to offer the system?and consumers will opt to buy electricity through these distributors, which may or may not be their existing power companies. A recent Deloitte & Touche poll concluded 45.1% of consumers would be "interested" or "very interested" in signing up for fuel cell power if the price was right. There are a large number of potential off-grid buyers in the US and a sizeable number of households in rural or remote locations that could economically benefit from this product. Our research indicates there are also a number of immediately identifiable residential market tar-gets in Europe and in developing areas. Of course, just because a potential market exists does not mean it will be penetrated. On the other hand, the market is price elastic, and as such, unit projections could grow as prices drop. We draw one simple conclusion: this is a large and totally untapped market.>>