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Technology Stocks : Plug Power (PLUG) -- Ignore unavailable to you. Want to Upgrade?


To: Triffin who wrote (82)1/7/2000 10:18:00 PM
From: kendall harmon  Read Replies (1) | Respond to of 783
 
PLUG-first albany excerpts from today:

<<Would you like to have a small box in your basement or right outside your house that is extremely
safe, extraordinarily reliable, and offers you uninterrupted power for your home? Would you like
to pay much less for the improved power than you do now? Would you like a device that could
operate not only in your primary residence but also in your vacation home or your second home?
If you were living someplace where it was not practical or economically feasible to run wire to
give you power, would you like dependable power without the hassle, capital requirements,
political issues, or delays of building a power infrastructure from scratch? That?s the promise of
residential fuel cells for Plug Power products in a nutshell.
There is a clear, fundamentally and compelling economic case for consumers, which we
think will induce many of them to purchase electricity generated by a home fuel cell. There are
30 million households paying more than $0.10 per kilowatt-hour for electricity. Plug Power?s distributors can offer these consumers power at an important savings, and still achieve a 24%
internal rate of return. For this reason we think distributors will want to offer the system?and
consumers will opt to buy electricity through these distributors, which may or may not be their
existing power companies. A recent Deloitte & Touche poll concluded 45.1% of consumers
would be "interested" or "very interested" in signing up for fuel cell power if the price was right.
There are a large number of potential off-grid buyers in the US and a sizeable number of
households in rural or remote locations that could economically benefit from this product. Our
research indicates there are also a number of immediately identifiable residential market tar-gets
in Europe and in developing areas. Of course, just because a potential market exists does
not mean it will be penetrated. On the other hand, the market is price elastic, and as such, unit
projections could grow as prices drop. We draw one simple conclusion: this is a large and
totally untapped market.>>