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To: TARADO96 who wrote (25091)1/9/2000 10:53:00 PM
From: Artslaw  Respond to of 27307
 
Has anyone read this Ford/Yahoo deal? It is no big deal at all--what's all the fuss? To quote:

Ford, as expected, also announced Sunday an agreement with Internet portal Yahoo! Inc. (NasdaqNM:YHOO - news) that will give Ford owners through Yahoo Autos access to services such as recalls, owner guides and financial account information. Consumers can also access a separate Ford site, OwnerConnect.com, that allows them to schedule appointments with dealerships for repairs.

``It's basically a customized, personalized service for Yahoo! users that also own Ford,' said Yahoo co-founder Jerry Yang.

Financial terms of the relationship were not released. Yahoo and Ford officials said the deal will not preclude them from striking other alliances with competing Internet or automotive companies.


It seems rather minor to me--kinda neat, if I owned a Ford, but nothing thrilling either.

Steve