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To: Maya who wrote (48190)1/10/2000 11:33:00 AM
From: BillyG  Read Replies (2) | Respond to of 50808
 
Kennard calls for cable-ready DTV by April

By Rick Merritt
EE Times
(01/07/00, 8:15 p.m. EST)

LAS VEGAS — Claiming digital television is a "market failure," Federal
Communications Commission Chairman William Kennard Friday (Jan. 7)
directed cable and consumer electronics industries to sort out
compatibility specifications for a cable-ready digital TV by April or the
FCC may issue its own ruling to resolve the matter.

Analysts and OEMs attending the frank speech at the Consumer
Electronics Show here generally praised his call to action, but noted
the difficulty of the job of pulling diverse factions into a consensus in
four short months.

"I have directed the FCC to draft proposed rules for digital television
compatibility standards," Kennard said here. "If industry can't solve
these problems by April we will be prepared to act."

The two key "sticking points" holding back the roll out of digital TV,
Kennard said, consist of an agreement between cable operators and
TV makers about a physical connection for cable-ready DTVs and a
means of delivering digital programming guides and information over
cable. Kennard fell short of drawing a line in the sand about another
contentious issue-whether cable companies "must carry" the high
definition digital TV signals generated by terrestrial broadcasters.

"I see this issue as separable," said Kennard after his speech. "We
have questions that need to be answered about the capability of
cable systems to carry" high definition signals, he added.

Despite letting the must-carry issue slide for the moment, Kennard
took a hard line with cable broadcasters and TV makers on
compatibility issues.

"We have a market failure in digital TV right now and it's our
responsibility to address it," he said. "The American public made a
huge investment in this (digital broadcast) spectrum. The industry has
to bring these issues to closure or the FCC will act."

Kennard spoke with some frustration of a six-year process that has
dragged on to no conclusion. "We have been complaining and goading
and nagging from day one on this issue and so far the job is getting
done."

The latest deadline—set in October '98—for a copy-protected
cable-ready DTV standard by November of last year "came and went
and the standards were not resolved," he added.

But pulling together four diverse groups now discussing the
specifications will not be easy. The latest of those groups is the
so-called R8 committee of the Consumer Electronics Association which
has aimed to have a completely public discussion, distinct from talks
at CableLabs OpenCable group which requires NDA agreements of its
members. "We want to have an open discussion that anyone can
attend," said Craig Tanner, former head of the ATSC and current vice
president of cable business development for Sharp Laboratories of
America.

Despite that wish, no representatives of the cable industry attended
the group's first meeting on DTV/cable compatibility on December 3.
In fact the head of a cable operators group blasted CEA for creating
yet another organization to discuss the issue.

The cable operators have their own group discussing DTV/cable
compatibility, the so-called DV subcommittee of the Society of Cable
Telecommunications Engineers. A fourth ad hoc group of cable TV
technologists and consumer electronics engineers has also been
meeting regularly to discuss the same topic.

"Forming another committee is not the answer," said Richard Doherty,
a technology and market analysts who heads the Envisionneering
Group (Seaford, N.Y.). "There has been no lack of effort going into
this but there hasn't always been enough resources behind the effort.

"This is a last warning to industry," said Doherty of Kennard's call to
arms. "I think Kennard will wake up the cable marketing managers and
engineers to accelerate their coming to the table for what is a very
significant effort." According to Sharp's Tanner, talks between cable
operators and TV makers are stalled on the question of a physical
connection between a cable line and a digital TV. TV makers want an
RF coax input to their digital TVs, allowing them to decode inside the
DTV a digital cable signal and process it at will.

Cable operators, they say, prefer to decrypt and process any digital
signal in their own digital set top boxes and send a copy protected
signal over a 1394 connection to DTVs. But that could wrest away
from TV makers the ability to control special graphics effects such as
picture-in-picture, he claimed

"A lot of the functionality of the TV would be lost," said Tanner. "The
TV becomes a monitor."

Kennard telegraphed to the audience here that if the FCC is forced to
act it might bless 1394 and the 5C's copy protection mechanism
developed by a group of companies including Sony and Intel as a
suitable physical connection between cable services and a
cable-ready digital TV.

"The 5C standard seems to be the most promising," Kennard said in his
speech, adding to a Sony executive after the speech that, "I like the
work you've been doing."

However, to an audience largely of press and TV makers, Kennard
showed empathy for the issues aired by the consumer companies.
"Cable operators hesitate to transfer to much of their networks'
intelligence to the customer," Kennard said. "They want to exert some
control through the set-top."