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Biotech / Medical : Paracelsian Inc (PRLN) -- Ignore unavailable to you. Want to Upgrade?

To: Jonathan Schonsheck who wrote (4295)	1/12/2000 10:04:00 AM
From: Jonathan Schonsheck	Read Replies (1) \| Respond to of 4342

PRLN $$$ Company Press Release SOURCE: Paracelsian, Inc. Paracelsian and ExtractsPlus Sign BioFIT Agreement ITHACA, N.Y., Jan. 12 /PRNewswire/ -- Paracelsian, Inc. (OTC Bulletin Board: PRLN - news), Ithaca, NY, paracelsian.com announces today that ExtractsPlus, Vista, CA, extractsplus.com has signed a License and Service Agreement making ExtractsPlus the first supplier of raw materials to offer BioFIT(TM) ``Certified Bioactive' herbal products. The Agreement takes effect immediately. Under the Agreement, Paracelsian will provide testing services to ExtractsPlus both for certification of existing products and the development of new products. ExtractsPlus will use Paracelsian's BioFIT(TM) ``Certified Bioactive' logo in conjunction with the marketing and sale of the ExtractsPlus line of herbal products. ExtractsPlus will pay Paracelsian an annual marketing fee and spend an amount equal to or greater than that fee to promote the BioFIT program through its own marketing programs. In addition, Paracelsian will receive payment for certification and batch-to-batch testing, along with a royalty on the sale of products bearing the BioFIT(TM) logo. ExtractsPlus is the North American sales and marketing agent for Emil Flachsmann AG of Zurich, Switzerland, one of the acknowledged premiere suppliers of herbal extracts in the world. Flachsmann has been producing pharmaceutical quality botanical extracts for more than 50 years. ExtractsPlus has been involved in the development of the market for high quality herbal extracts so the consumer will be assured of value in their purchase of finished products. The BioFIT(TM) ``functional' quality assurance program (U.S. Patent Pending) provides a unique way to validate the label claims of herbal products by guaranteeing biological activity, in mechanisms associated with the product's benefit claim, that is equal to or better than that seen with a clinically tested reference product. Since, in the case of herbal products, chemical analysis alone has proven to be an inadequate predictor of biological activity, BioFIT(r) offers consumers a new, better way to differentiate from among the countless product offerings available to them. ``We are pleased to have ExtractsPlus become the first BioFIT(TM) certified raw material supplier.' ``Through BioFIT(TM), ExtractsPlus further distinguishes its superior quality herbal products from other products claiming equivalent value. It further confirms Paracelsian's conviction that a new era of quality assurance for herbal products has dawned in which consumers will be able to easily determine which of the myriad products on the shelf can back up their label claims,' he added. ``With major newspapers like The Boston Globe now running feature articles focusing on the important role of functional testing in assuring the quality of herbal products (http://www.boston.com/globe/columns/foreman), we look forward to a rapid proliferation of BioFIT(TM) Certified products throughout the dietary supplement market, with those made from ExtractsPlus BioFIT(TM) Certified Bioactive(TM) raw materials leading the way,' he concluded. ExtractsPlus President, Bill Roberts, commented, ``We believe that the BioFIT(TM) quality assurance program is the ultimate statement about the quality of herbal extracts. ExtractsPlus is proud to be the leader in implementing this important new quality standard that answers the question, 'Does it work?' Since many finished herbal extract products are manufactured in the unregulated quality climate of the United States, it is very common for extracts to be produced under less than rigorous quality standards, and are even adulterated or mis-identified.' Roberts added. ``This program raises quality standards in a way that are long overdue for improvement in this country. Consumers should be able to trust the fact that they are getting the quality that they deserve and pay for,' he concluded. Paracelsian is a unique biotechnology company with two primary areas of focus. First, Paracelsian develops functional bioassays. One set of these assays is the basis of its BioFIT (TM) Quality Assurance program for herbs, botanicals and other dietary supplements; another set of bioassays is the basis of products used to monitor environmental toxins and to identify carcinogens. Second, Paracelsian's Internet business leverages extensive relationships in China, and expertise in nutritional science, to provide unique Internet content, a variety of research services, and authentic Chinese natural products at five interconnected web sites...http://www.yourhealthportal.com/, newcenturynutrition.com, china-med.net, tcmpharmacy.com and findanherb.com.