SUN MICROSYSTEMS SUN STOREDGE(TM) MEDIA CENTRAL POWERS AMERICA'S CUP
VILLAGE DIGITAL BROADCAST SUN STOREDGE MEDIA CENTRAL ENABLES
Television New Zealand to Broadcast Event Coverage Throughout America's
Cup Village
PALO ALTO, Calif., Jan 10, 2000 /PRNewswire via COMTEX/ -- Sun
Microsystems, Inc. (Nasdaq: SUNW), today announced that Television New
Zealand (TVNZ) has selected the Sun StorEdge(TM) Media Central digital
video management and distribution platform to power its broadcast of
the America's Cup Regatta events throughout the America's Cup Village
in Auckland, New Zealand.
"We had developed our own 'TV Station in a PC' system, but we decided
to implement the more robust Sun StorEdge Media Central because we felt
it would deliver the quality, versatility, and reliability required to
meet the demanding 24-hour requirements of the America's Cup Village
Channel," said Reg Russ, general manager, New Media for TVNZ. "With the
event underway, the system is delivering stunning quality pictures to
the popular Village venue. It provides a great deal of flexibility and
enables us to deliver world-class digital broadcast services with
limited staff under very demanding circumstances."
The TVNZ Village Channel is a dedicated wireless television channel
that carries live and delayed coverage of America's Cup events to video
receivers throughout the village. The Sun configuration powering the
TVNZ channel includes Sun StorEdge Media Central software with a Sun
Enterprise(TM) 450 server, four Sun StorEdge A1000 storage arrays, and
Tektronix MPEG2 4:2:2 encoders and decoders. The highly flexible media
server integrates easily with TVNZ's existing analogue broadcasting
equipment and allows TVNZ to operate the Village TV station remotely.
"The America's Cup broadcast is an ideal showcase for the extensive
media management and distribution capabilities of the Sun StorEdge
Media Central platform," said Denise Shiffman, director of content
services for Sun Network Storage. "It demonstrates how Sun StorEdge
Media Central, the world's first truly open, flexible digital media
services platform, provides the ideal environment for enabling
end-to-end media solutions."
Sun StorEdge Media Central Provides a Comprehensive, Flexible Digital
Media Solution Sun StorEdge Media Central demonstrates Sun's commitment
to providing customers with end-to-end solutions. The comprehensive,
scalable software platform allows broadcast, cable, satellite and
entertainment companies to leverage their content across various
communications mediums -- from high-resolution television broadcasts to
low-bandwidth, Internet-based and interactive media. Sun StorEdge Media
Central software provides capabilities such as live streaming of
ongoing events, play-out of taped interviews and pre-planned
programming, and storage of programming for re-use. Sun StorEdge Media
Central reduces operational costs by allowing for remote operation,
which eliminates the need for on-site personnel. In addition, it
provides the flexibility to use the same system to play-to-air over a
terrestrial network or to a closed-circuit cable set-top environment.
Sun StorEdge Media Central software includes VideoBeans(TM) components,
Application Programming Interfaces (APIs) written in the Java(TM)
programming language. VideoBeans components enable customers to quickly
and easily develop custom applications for specialized templates,
playlists or special functionality. VideoBeans components also allow
third parties to easily develop applications for the platform, unlike
proprietary competitive systems.
About Sun StorEdge Media Central The integrated Sun StorEdge Media
Central platform includes Sun StorEdge Media Central software, Sun
Enterprise servers, and Sun StorEdge network storage systems. The
system, combined with tools designed by third party innovators,
delivers a broad set of flexible, custom solutions, enabling media
customers to improve processes for handling, using and storing digital
content. Unlike proprietary systems, Sun StorEdge Media Central easily
extends to a variety of network transports, file formats or bit rates
and third-party solutions.
About Sun Network Storage Sun Network Storage was formed by Sun
Microsystems in July 1998, and is a recognized multi-billion dollar
industry leader in the UNIX(R) and open systems storage market. Sun is
changing the rules in network storage by delivering software and
hardware written to an open network architecture. Sun's commitment to
standards enables timely availability of new technology, investment
protection for existing technology, and a thriving partner community.
The comprehensive Sun StorEdge family of products enables customers to
match storage to the application while providing scalable capacity and
performance in a "pay-as-you-grow" architecture.
About Sun Microsystems, Inc. Since its inception in 1982, a singular
vision, The Network Is The Computer(TM), has propelled Sun
Microsystems, Inc. to its position as a leading provider of
high-quality hardware, software and services for establishing
enterprise-wide Intranets and expanding the power of the Internet. With
more than $12.4 billion in annual revenues, Sun can be found in more
than 170 countries and on the World Wide Web at sun.com .
NOTE: Sun, the Sun logo, Sun Microsystems, Sun StorEdge, Sun
Enterprise, VideoBeans, Java and The Network Is The Computer are
trademarks or registered trademarks of Sun Microsystems, Inc. in the
United States and other countries. UNIX is a registered trademark in
the United States and other countries, exclusively licensed through
X/Open Company, Ltd.
SOURCE Sun Microsystems, Inc.
(C) 2000 PR Newswire. All rights reserved.
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