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To: JGoren who wrote (5001)1/10/2000 8:46:00 PM
From: Ruffian  Respond to of 13582
 
Pegaso shines in Mexico City cellphone launch
By Fiona Ortiz

MEXICO CITY, Jan 10 (Reuters) - Booming Christmas sales gave Mexican wireless phone company Pegaso PCS a
successful launch in Mexico City's competitive mobile phone market, the company said Monday.

Pegaso grabbed up 50,000 customers in Mexico City in the three weeks after its Dec. 9 launch, and closed the year with a
total of 111,707 clients in the four Mexican cities where it operates, strategic communications chief Roberta Lopez-Negrete
told Reuters in an interview.

Pegaso -- 51 percent held by Grupo Pegaso and Mexican broadcaster Grupo Televisa <TLEVISACPO.MX><TV.N>, and
28.6 percent owned by U.S. company Leap Wireless International Inc. <LWIN.O> -- competes in the capital with Mexico's
two biggest cellphone companies, Telcel, a unit of dominant phone operator Telefonos de Mexico (Telmex)<TMX.N>, and
Iusacell <CEL.N>.

Mexico's overall cellular market has grown explosively, with mobile phone subscribers growing more than 100 percent in
1999.

Lopez-Negrete said Pegaso gave the competition a run for their money in December, accounting for 40 percent of the
mobile phones sold in Mexico City during that month. Sales outstripped Pegaso's own projections, and the company at one
point ran out of its cheaper handsets, she said.

Pegaso, which promotes itself as Mexico's only fully-digitalized cellular phone service, launched mobile phone service in
Mexico City in December with 230 antennas covering the entire metropolitan area, where 18-20 million people live.

Lopez-Negrete said that within the next few weeks the company would fill in pockets and gaps in Mexico City service --
areas where its signals still do not reach or where the system is saturated -- by adding signal repeaters and fiber optic cable
infrastructure to reinforce its network.

She said Pegaso would not need to add any antennas beyond the ones the company already has in place in Mexico City.

Pegaso projects more than 300,000 subscribers by the end of the year in Mexico, and expects to grab more than 20 percent
of the Mexican market, Lopez-Negrete said.

The spokeswoman said that within three months, Pegaso would complete a deal to sell a 30.5 percent stake to U.S. firm
Sprint Corp. The two companies signed a memorandum of understanding in December.

Lopez-Negrete said that Televisa and Grupo Pegaso, a private company owned by major Televisa investor Alejandro
Burillo, would continue to control Pegaso.

Lopez-Negrete said service will be available in 18 Mexican cities by December, and nationally by the end of 2001.

She said the company has spent about $750 million of its planned total investment of $1.3 billion to build its Mexico network.
She said the rest of the investment, which she said was fully committed, would be made over the next 18-24 months.

18:01 01-10-00

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or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any
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nbfm-thx



To: JGoren who wrote (5001)1/10/2000 8:52:00 PM
From: w molloy  Read Replies (1) | Respond to of 13582
 
>> The cell phone will be built into the car as part of the overall communications-computer system.

I believe that cell-phones have been offered as options in European Ford and BMW's for several years.

w.



To: JGoren who wrote (5001)1/10/2000 8:54:00 PM
From: brian h  Respond to of 13582
 
JGoren,

If GM goes whoever carrier, Ford, Chrysler, Toyota, Nissan, etc, have to find some partners, guess who will benefit?

Brian H.



To: JGoren who wrote (5001)1/10/2000 11:11:00 PM
From: engineer  Read Replies (1) | Respond to of 13582
 
As for cars, I am pretty sure that in 5 years all of them will have something like the MSM5000 in them when they are made. This would give both voice and HDR data comm directly into the car and then as an added option (like Onstar or the Mercedes SOS service) you will get a full time G* link for dire emergencies. In my Mercedes, it will call the SOS center and give my postion via GPS if the airbags go off, if the alarms goes off for an extended period, or if the SOS button is pressed for any reason.

I see the cars as having this great comm center in them which can access alot of things like maps, nearby info, special sales deals, etc. I envision aot of this paid for by the companies who are trying to sell you something over this channel. Imagine your in an away city and you want to find out about restaurants. You dial into the system to find it and one of them offers a 2 for 1 dinner if you come by in the next hour. Alot of this will go on.

I see the data center as being vital to the car owner in 5 yeras. I can tell you that I have grown to rely on my Mercedes Map and Nav system alot.