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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: SouthFloridaGuy who wrote (60360)	1/11/2000 10:19:00 AM
From: bigbuk	Respond to of 108040

WTAA Quenches Thirst at World Cup Ski Event, Enters Sports Market with a Splash PARK CITY, Utah, Jan. 11 /PRNewswire/ -- WTAA International, Inc. (OTC Bulletin Board: WTAA - news) today announced the successful launch of its marketing program within the sports market. As selected by the US Ski and Snowboard Association, WTAA (pronounced ``wa-TAH') was designated the official supplier of bottled water at this past weekend's Gateway Freestyle Millennium Challenge event in Deer Valley, Utah. The Company provided its WTAA brand of bottled water to all skiers, coaches, and race officials at this World Cup Event. ``We are extremely pleased with the success of our initial foray into the sports market,' said WTAA's Chief Marketing Officer, Mr. Steve Nickolas. ``You'd be amazed at how much bottled water skiers and snowboarders consume,' said Mr. Nickolas, referring to the several thousand one-liter bottles consumed over the weekend. ``Due to the health-conscious nature of the sporting industry, our bottled water provides a natural fit in terms of satisfying the demand for a premium quality product, as well as developing cross-marketing opportunities with top- tier organizations.' WTAA is pursuing an aggressive marketing campaign with major sports events and icons, and is currently negotiating an exclusive multi-year licensing agreement with the US Ski and Snowboard Association, as well as a number of prominent ski team athletes. WTAA International, Inc. is rapidly becoming a leading force within the North American bottled water and licensing industries. The Company has developed an exciting marketing program for distributing its unique licensed and custom label small packaged bottled water products, including its prestigious sparkling mineral water product. WTAA is also a consolidator of 5.0-gallon home and office bottled water companies throughout Western North America. Investor/Media Info: 877-280-WTAA (9822) or Business Info: 800-676-0067, e-mail: investorinfo@wtaa.com, Web Site: wtaa.com NOTE: Safe Harbor for Forward-Looking Statements Except for historical information contained herein, the statements in this new release are forwarding-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, volatility of prices, product demand, market compensation, and risks inherent in the company's international operations. SOURCE: WTAA International, Inc. More Quotes and News: WTAA International Inc (OTC BB:WTAA.OB - news) Related News Categories: food/beverage, sports