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To: Binx Bolling who wrote (8652)	1/11/2000 11:03:00 AM
From: Binx Bolling	Read Replies (2) \| Respond to of 60323

NexFlash MediaStik Modules and Memories Designed Into New Entry-level Digital Cameras, Offered by Leading On-line Resellers January 11, 2000 -------------------------------------------------------------------------------- SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 10, 2000 via NewsEdge Corporation - Unique Flash Storage Alternative for Emerging Entry-Level Digital Camera Segment; Manufacturers, Resellers Cite High Demand for Affordable Cameras with NexFlash MediaStik Module NexFlash Technologies today announced that the NexFlash MediaStik(r) Serial Flash modules and memories have been designed into several entry-level digital cameras (under $200) now offered by leading manufacturers. Additionally, several of the foremost on-line resellers now offer the MediaStik modules for entry-level digital cameras. Affordable digital cameras in this fast-growing market segment were showcased at last week's Consumer Electronics Show in Las Vegas. Relisys, Mustek and other manufacturers of digital cameras have introduced affordable VGA (640 x 480 pixel) quality cameras using NexFlash's Serial Flash modules and memories. Resellers of the entry-level digital cameras and MediaStik modules, including Egghead.com, StarDot Technologies and Etracks, reported brisk sales of this type camera over the holiday season and expect the demand to continue this year. NexFlash MediaStik modules and memories provide manufacturers, resellers and consumers a unique Flash solution that reduces system costs and brings removability to entry-level digital cameras and other electronic products. "Most digital camera manufacturer's today focus on high-end megapixel cameras that sell for over $300 and need Flash Cards of eight megabytes or higher capacity," said Robin Jigour, vice president of marketing at NexFlash. "While megapixel cameras offer better picture quality, VGA-type cameras are adequate for most Internet use and other basic applications. MediaStik Serial Flash modules and memories are an ideal solution for entry-level digital cameras priced under $200." UNIQUE BLEND: FORM FACTOR, INTERFACE, POWER, CAPACITY MediaStik Flash modules offer a truly unique, form-factor, interface, power and capacity solution when compared to other Flash cards on the market. They feature reliable "smart-card-type" contacts and a truly space-efficient form factor. The flat 45mm x 15mm (1.8" x 0.6") "stick-like" size makes the MediaStik module the smallest Flash card available. A protective sleeve conveniently holds up to four modules in the space the size of a business card. The simple two-pin interface and low-cost smart card connector help reduce camera system costs compared to other Flash cards that use up to 50 pins. Additionally, the low-power consumption (five milliamps active, one microamp standby) is ideal for battery operation. MediaStik Flash modules are offered in one, two and four megabyte capacities, an ideal range for text, voice and low-end imaging applications. Higher and lower capacities are also planned. Most entry-level cameras currently use the two megabytes version, which can store up to 28 pictures, depending on the camera. WHAT RESELLERS AND MANUFACTURERS ARE SAYING "Digital cameras that use NexFlash memory are among our best-sellers," said Saeed Ghaemi, Egghead.com's vice president of consumer electronics. "People like the affordability and the ability to have unlimited storage space by purchasing additional MediaStik modules on-line." "We have two entry-level digital cameras in our Relisys Dimera product line that use MediaStik Flash modules and memories," said Andy Song, general manager of Teco Image Taiwan. "They are among the most affordable digital cameras available today that support removable Flash storage." "Mustek offers several digital camera models," said Michael Todd, product manager of Mustek USA, "Our VDC3500 comes with a two-megabyte MediaStik Flash module and is very popular." AVAILABILITY AND PRICING Two-megabyte (NX26M160-5T-R) and four-megabyte (NX26M160-5T2-R) upgrade MediaStik Flash modules are available through a variety of consumer resellers, including Egghead.com (www.egghead.com), StarDot Technologies (www.stardot-tech.com) and Etracks (www.etracks.com). For price, availability, product information and links to current MediaStik Flash Module resellers and retailers, visit the NexFlash Web site (www.nexflash.com). NexFlash Technologies, Inc. (www.nexflash.com) designs and markets specialty Flash memories, and develops and licenses embedded Flash intellectual property (IP). The company holds numerous patents on its technology and products that are ideal for applications requiring high-density non-volatile storage with low power consumption. NexFlash is a privately held company and a partially owned subsidiary of Integrated Silicon Solution, Inc. (ISSI). Note: MediaStik is a registered trademark of NexFlash Technologies, Inc. CONTACT: CommonGround Communications (for NexFlash) \| Jerry Steach, 650/967-3071 \| jsteach@pacbell.net \| or \| NexFlash Technologies \| Robin Jigour, 408/969-4738 \| robin_jigour@nexflash.com More Articles SST Expands Its High-Performance X16 Flash Memo... [B] FULL: Silicon Storage Tech adds x16 flash m... Article Found In Flash Memory Data Storage Memory Digital Photography & Imaging Semiconductor Product Overview Consumer Electronics Industry Outlook Quick Search