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To: Black-Scholes who wrote (48225)	1/11/2000 3:14:00 PM
From: DiViT	Respond to of 50808

PRODUCT OF THE WEEK - Chip serves TV, HDTV worldwide 01/10/2000 Electronic Engineering Times Page 101 Copyright 2000 CMP Publications Inc. IRVINE, CALIF. - Broadcom Corp. has rolled out what it said is the first 2-D/3-D video-graphics subsystem to support both standard- and high-definition television displays for North America, Europe and Japan. Rich Nelson, director of cable TV at the company, said the BCM7020 is the first Broadcom product to use the HDTV MPEG technology developed by Armedia Inc., which Broadcom acquired last May. The BCM7020 device supports MPEG -2 video, Dolby Digital AC-3 and MPEG audio, 3-D graphics, and studio-quality 2-D text and graphics for SDTV and HDTV displays. It can decode multiple video streams simultaneously to enable new services such as the viewing of multiple camera angles and picture-in-picture, and it is said to be capable of decoding worldwide analog TV formats for the seamless integration of digital and analog television. The chip's graphics architecture supports multiple windows of text, graphics and video. A unified memory architecture allows it to use less memory. Nelson said the BCM7020's level of integration and performance provides operators with a cost-effective design solution for set-top boxes with HDTV support. System designs using the chip need only an external processor, a network interface device and the desired I/O complement connected via the on-chip PCI bus interface. The chip will make it possible for operators to deliver HDTV programming that can be converted to an SDTV display, Broadcom said. That saves significant channel capacity, because operators will be able to show a nationally televised program in an HDTV format and still support SDTV on the same channel. The BCM7020 is packaged in a 420-pin TBGA and priced at $50 in quantities of 10,000. Call (949) 450-8700 www.broadcom.com EETInfo No. 602 January 10, 2000