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To: KeepItSimple who wrote (25202)1/11/2000 7:31:00 PM
From: taxman  Read Replies (1) | Respond to of 27307
 
software companies do these swaps as well. each party can mark up the revenue ten times above fair market value.

regards



To: KeepItSimple who wrote (25202)1/11/2000 8:08:00 PM
From: Randy Ellingson  Read Replies (1) | Respond to of 27307
 
No public internet company so far has agreed to reveal the percentage. But industry experts put it at around 10% for the big names, and up to 80% for the tiny web companies.

Wrong KIS. Just ask Eric Wells about CNET -- they reported the fraction of advertising revenues coming from ad swaps. Sorry I don't have the link or the time to dig it out for you -- just wanted you to be aware that it's been done.

Randy


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