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To: KeepItSimple who wrote (25222)	1/12/2000 1:30:00 AM
From: Randy Ellingson	Respond to of 27307

dailynews.yahoo.com Yahoo Responds to Questions About AOL Deal Here's part of the news release: On Tuesday, Yahoo President Jeff Mallett responded to the speculation, explaining why the company did not see America Online's planned purchase of a U.S. media institution as a serious competitive threat, and implied that Yahoo saw no need to respond by going out and acquiring a media empire of its own. ``You can go back and look at some of these other deals (between Internet and media companies),' and they have not necessarily panned out,' Mallett said in an interview. Yahoo, one of AOL's biggest rivals, has a long-standing policy of connecting users to the broadest array of content on the Internet, but owning virtually none of it. Many critics have wondered how this ``content agnostic' policy would stand up, if AOL began offering the wide array of Time Warner properties exclusively to its subscribers. Mallett said he doubted AOL could or would make use of Time Warner's content in such a way. He said most Time Warner properties -- which include CNN, Warner Bros. Entertainment properties as well as magazines like People and Fortune -- are already out on the Internet, available to all consumers. To make that content proprietary, Mallett said AOL would probably have to bump some of its other content providers, which would in effect limit the choice of its own customers as much as its competitors.