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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: InvestLady who wrote (61726)	1/13/2000 9:00:00 AM
From: Ellen	Respond to of 108040

I happen to agree re: IMON According to Schwartz, widespread deployment of ImOn.comTV will change the entire notion of what "broadcast" is in the high bandwidth Internet era. "While there are many companies that can stream video and audio, the ImOn.comTV Instant Internet television 'station in a box' is unique in four critically important ways. First, ImaginOn's technology links video directly to Web pages. Secondly, we provide viewer-directed video branching, whereby a consumer watching a video can interactively make a decision and, based on that decision, the video will seamlessly change scenes. If the consumer makes a different decision, another video option will be played. Thirdly, ImaginOn's proprietary search engine, WebZinger, is always running behind the video, providing automatic video-content-sensitive searches on the subject featured on the TV screen. And finally, our ImaginAuthor tools enable fast conversion of video footage to the ImOn.comTV format," Schwartz explained. The implications of this technology, Schwartz emphasized, for the entire television industry are vast and profound. Consumers watching an ImOn.comTV-enabled broadcast/Webcast will be able to click-on to any Web site linked to a show they are watching. These links could be to Web sites on the actors, e-commerce sites for product purchases, network sites, or anyplace on the Web. Television advertisers will be able to create a whole new kind of commercial that directly integrates the Web into the television spot, involving the viewer in making a choice, while the commercial is playing, that directly connects them to specific Web addresses. Product marketers will be able to measure the effectiveness of their television advertising in real time because they will be able to see instantaneously how many people click on a link that is embedded within the commercial. "The bottom line is this," Schwartz asserted. "These ImOn.comTV Station Packages can put any traditional broadcaster, e-business or content owner into the Internet television business, literally overnight. Companies that have libraries of video content will be able to launch specialized Internet television stations, using their own video, processed by our ImaginAuthor authoring tool - the key tool that enables video branching, content-sensitive search capabilities, and e-commerce linkage for existing video footage." According to Schwartz, ImOn.comTV Instant Internet Television Packages are available for fast delivery. "Depending on the package selected and the amount of look and feel customization required by the licensee, we can ship anywhere within six weeks from the date of purchase."