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Technology Stocks : CrossKeys Systems Corp [CKEY and CKY/TSE] -- Ignore unavailable to you. Want to Upgrade?

To: Rob Riordan who wrote (655)	1/14/2000 10:22:00 AM
From: Francois Lavoie	Read Replies (1) \| Respond to of 792

I just came across a nice Article on Silicon Vally North - Feb 2000: "Crosskeys - creating niche leadership, part one" by Peter Fillmore, page 21. I didn't see it yet on the online site (www.silvan.com) but I like it. Here's a few lines: Declare leadership - Promote with consistent, well-framed messages. The first step is to think carefully about the niche definition. Crosskeys' category definition was initially just telecom carrier networks. Now it seeks a broader position as the end-to-end carrier software supplier, including the last mile to the end-customer. "We're declaring absolute leadership in M3 - the ability to give our customers an M3 space." M3 means software for multi-vendor (as in Newbridge, Nortel, Lucent), multi-technology (ATM, IP, frame relay) and multi-platform (Sun, HP, OpenView) networks. "Also, we are leaders in "scalability", said McLaren. "We can grow a network from 50,000 nodes to millions of nodes. That's how we won British Telecom."