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Technology Stocks : Vignette Corporation (VIGN) -- Ignore unavailable to you. Want to Upgrade?

To: Winston Lee who wrote (190)	1/18/2000 10:04:00 PM
From: biznotech	Respond to of 628

BVSN, VIGN: Difference of appeal The following is an excerpt from the Crossroads 2000 A-List Award Brief for VIGN. Based on customer due diligence. Doing same for BVSN on its board. "Vignette customers are large corporations and new e-businesses who share a common philosophy: when it comes to e-commerce, content is king. They face the common challenges of coordinating content from internal and external contributors and making it available not only on their own sites, but also through partners' sites. Vignette customers use StoryServer to manage the process of delivering focused content at all stages of the customer life cycle. StoryServer is the main development and templating platform for Vignette customers' content-rich sites. Business and IT managers alike appreciate the comprehensiveness of StoryServer's approach to producing, personalizing, and distributing content. StoryServer makes it easy to contribute the fresh content essential for an engaging site. Companies entrust business users with StoryServer's editors to drive dynamic content onto the Internet with a minor investment in training. One customer, for example, reports that product-content managers are successfully using StoryServer to create custom pages for major accounts. Vignette customers understand that you must get to know your visitors and customers before you can personalize the content and the activities on the site. Accordingly, they value Vignette's four-step approach, which addresses the challenge of converting anonymous site visitors into loyal members or customers. One StoryServer customer credits revenue growth to progressive use of site personalization. Another customer is rewriting its entire set of personalization strategies in StoryServer. Customers are delighted with the new StoryServer Syndication Server, which enables them to manage a larger number of direct and indirect Internet channels for their product content. One company manages content for 18,000 affiliates. Another is piloting Vignette's Syndication Server to push catalog information to the 14 distributors that account for more than 80% of its indirect sales. Rapid development is a critical element of the constant innovation StoryServer users undertake. Developing personalization applications in StoryServer cut their project time by as much as half compared to earlier custom efforts. Developers laud the straight forward approach to integrating legacy and transaction systems. StoryServer's combination of page caching and templates permits companies to keep hardware and site operating costs in check. Customers consistently attribute cost-effective site performance to their use of StoryServer. Customers say that StoryServer is ideal for publishing or content-heavy commerce sites where content changes rapidly and personalization is a growing focus. Don't be thrown by the need to integrate a transaction engine, advise Vignette customers: content managed by StoryServer is where your customers will be spending 95% of their time. Customers advise prospective implementers that Vignette's tools are powerful and require some learning. Although the contribution tools are easy to use, it is essential to ensure that business users are educated on the contribution process. Ensure that there are good communications between the development and system administration staff when testing new sections of the site. Finally, veterans recommend recruiting PERL-savvy developers who can master Vignette's TCL environment more quickly. Customers say that StoryServer is ideal for publishing or content-heavy commerce sites where content changes rapidly and personalization is a growing focus. Don't be thrown by the need to integrate a transaction engine, advise Vignette customers: content managed by StoryServer is where your customers will be spending 95% of their time." --//-- The Crossroads A-List Awards identify the best newly proven technology for enterprise computing, based on two-fold due diligence (businesspeople's priorities and IT's experience). www.crossroads-osa.com