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To: Spark who wrote (20474)	1/18/2000 4:34:00 PM
From: Jim Bishop	Read Replies (2) \| Respond to of 150070

ADX: TSE TORONTO, Jan. 14 /CNW-PRN/ - Advantex Marketing International Inc. (TSE:ADX - news) announced today an agreement with TicketMaster Canada that will provide CIBC Aerogold cardholders with bonus Aeroplan Miles on all tickets to participating concerts, sports, family entertainment and performing arts purchased through TicketMaster. The agreement will add a valuable new Entertainment component to the successful CIBC Aerogold ADVANTEX program. TicketMaster Canada is the nation's leading computerized ticketing service and has served Canada's entertainment industry for over 30 years. Consumers receive convenient access to tickets for more than 10,000 events a year. Advantex owns and operates the successful CIBC Aerogold ADVANTEX program, a fully integrated feature of the CIBC Aerogold VISA credit card. CIBC Aerogold cardholders automatically earn DOUBLE or TRIPLE Aeroplan Mile awards through the CIBC Aerogold ADVANTEX program when making purchases at a national network of over 450 participating restaurants, golf courses, country inns and specialty resorts. The agreement with TicketMaster will facilitate the participation of entertainment venues in the ADVANTEX Program. ''We are very excited to have developed this strategic alliance with TicketMaster. Entertainment is a significant new merchant category with tremendous revenue potential,'' said G. Randall Munger, Chairman and Chief Executive Officer, Advantex Marketing International Inc. ''Dining and Entertainment go hand in hand.'' CIBC Aerogold cardholders are an important target market for many Entertainment events. Participating venues will benefit from Advantex's effective cardholder marketing, in addition to the program's powerful incentive of bonus Aeroplan Miles. ''Our cardholders enjoy attending a wide range of entertainment events,'' said Cheryl Longo, Vice President, Marketing and Business Development, CIBC Card Products Division. ''The arrangement between Advantex and TicketMaster is a tremendous opportunity to build additional value for our cardholders. Dinner and a show is a classic combination that only gets better with the addition of bonus Aeroplan Miles through the CIBC Aerogold ADVANTEX program.'' Bonus Aeroplan Miles will be earned on telephone and Internet purchases through TicketMaster. Advantex is building the first Internet Shopping Portal linking CIBC Aerogold VISA cardholders to participating major e-commerce retailers. CIBC Aerogold cardholders will earn bonus Aeroplan Miles on all purchases when linking through the CIBC Aerogold Advantex Shopping Portal to shop on-line at participating e-commerce retailers, including TicketMaster. The Portal is on schedule to launch in Spring 2000. About Advantex Marketing International Inc. Advantex Marketing International Inc. is a diversified loyalty marketing firm, with a 16 year history in the marketing services field throughout North America. The Company's client base is comprised of large financial institutions, packaged goods manufacturers, daily newspapers, major retailers, independent and chain restaurant operators, golf courses, country inns and resorts. The Company excels at creating loyalty marketing programs around a core value-added consumer proposition designed to generate new business and promote customer loyalty for its corporate and merchant partners. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol ''ADX''. Our web site is www.advantex.com SOURCE: Advantex Marketing International Inc. More Quotes and News: Advantex Marketing International (Toronto:ADX.TO - news)