Nokia and Motorola Dominate U.S. Handset Market, Reports The Strategis Group
PR Newswire ~ January 17, 2000 ~ 9:46 am EST
WASHINGTON, Jan. 17 /PRNewswire/ -- Nokia dominated the US cellular/PCS handset industry in 1999 with over 34% of all cellular and PCS handset sales, followed by Motorola with 23%, according to The Strategis Group's recently released report U.S. Wireless Handsets: Marketshare and Trends. The Strategis Group reports that TDMA was Nokia's best selling technology, whereas Motorola's highest volume of sales came from analog handsets. Nokia was also the leader in GSM handsets in 1999, while Qualcomm garnered the highest volume of CDMA handset sales.
U.S. Handsets Vendor Market Share Estimates for year-end 1999
(iDEN Handsets Excluded)
1999
Nokia 34.5%
Motorola 23.1%
Qualcomm 12.0%
Audiovox 11.8%
Others 18.6%
Source: The Strategis Group, Inc.
Total U.S. cellular and PCS handset sales were 43.3 million units during 1999, and The Strategis Group forecasts 50.5 million units in the year 2000. "Rising handset sales are due to a very high replacement rate for newer, smaller, longer talk-time handsets," states Elliott Hamilton, Senior Vice President and Director of Global Wireless at The Strategis Group. "Current users are keeping their handsets for less than 3 years before replacing with a new one."
The leading technology of 1999 was CDMA, with 32% of the total cellular and PCS handset market. TDMA terminals were the second best selling handsets with about 31% market share, followed closely by analog phones with a 30% share. Handsets using GSM technology, which is the standard in European markets, accounted for only 7% of the market in the U.S.
By 2004, CDMA handset sales are expected to take 50% of the total U.S. handset sales. "CDMA is a technology that will continue to benefit from the shift from analog to digital networks," notes Sylvia Panayi, an analyst with The Strategis Group. TDMA handsets sales are also forecasted to remain strong by the year 2004, while analog sales will decline significantly. GSM handset sales growth will also be significant over this period, however GSM market share will still remain low.
CDMA Handsets Are Expected to Capture 50% of 2004 Handset Sales
(Sales in Millions)
Technology 1999 2004
CDMA 13.7 29.5
TDMA 13.5 22.8
GSM 3.0 5.3
Analog 13 1.5
Total 43.3 59.1
Source: The Strategis Group, Inc.
The Strategis Group's new report, U.S. Wireless Handsets: Marketshare and Trends, provides a comprehensive look at handset sales trends. Topics covered include:
* Cellular/PCS subscribers forecasts
* Cellular/PCS handset sales forecasts by type of sale, by technology and
by operator
* Consumer trends for handsets
* Overview of handset trends regarding size, price, technology and band
* Profile of wireless handset vendors
* Vendor market share by technology, by mode and by operator
* Carrier handset sales by brand
* Overview of the international handset market
* Smart phones and 3G evolution
The Strategis Group, an edr (e-data resources) company -- with offices in Washington, DC, London, and Singapore -- publishes in-depth market research reports, provides customized consulting services, and supplies continuous information solutions to the cable TV, satellite, Internet, competitive telephony, broadband, and wireless communications industries. The Strategis Group's market studies, valuations, and strategic planning provide crucial information to communications industry leaders throughout the world. Please contact an account executive at 202-530-7500 (voice), 202-293-7933 (fax), or sales@StrategisGroup.com (e-mail) for sales information.
/NOTE TO EDITORS: The Strategis Group will hold a conference call on January 25 at 2 PM (EDT) to discuss these and other findings. The call will feature a 15-minute presentation by the study's primary author, Sylvia Panayi, to be followed by a brief question-and-answer period. Interested parties should contact Sylvia Panayi at 202-530-7508 or spanayi@StrategisGroup.com to obtain call information/
/CONTACT: Sylvia Panayi of the Strategis Group, Inc., 202-530-7508 or
spanayi@StrategisGroup.com/
09:30 EST
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