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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Marshall001 who wrote (63629)	1/18/2000 12:22:00 PM
From: ErnestPoe	Respond to of 108040

ELOT OUT WITH GREAT NEWS!! eLotteryFreeway.com Launches NFL Internet Playoff Pool NORWALK, Conn.--(BUSINESS WIRE)--Jan. 18, 2000--eLOT, Inc. (NASDAQ:ELOT) today announced that it has expanded its new lottery portal web site at www.eLotteryFreeWay.com by adding NFL Playoff Pick'em to the sports games area on the site. eLotteryFreeWay members can earn cash and discounts on merchandise during the AFC and NFC Championships on Sunday, January 23, 2000 by predicting the outcome of the games and certain events within the games. About NFL Playoff Pick'em The new football playoff game is unique. The game rewards players on their ability to predict not only the overall outcome of the AFC and NFC Championship games, but specific events within the games as well. Who will rush for the most yards? Who will pass for the most yards? Will there be a kick returned for a touchdown? And many more. Knowing a little bit about the NFL might help you, but with the unpredictability of the individual events in the games playing a major factor in the eLottery Playoff Pick'em anyone can win. The group feature also makes its return to the FreeWay as part of the Playoff Pick'em. The eLottery Pick'em gives players the ability to set up groups within the game and track the results of the group separate from the overall game. Whether it's for bragging rights or friendly competition among friends the group function at the NFL Playoff Pick'em makes it easy. Charles Degliomini, Vice President of Sales and Marketing for eLOT, Inc. said, "Our Pick'em games have been very popular on the site. This new version with "group play" and "game event" features should encourage even more people to visit the site. The FreeWay offers content that is attracting, entertaining and retaining customers and we will continue to develop additional games that will make the site even stickier." About eLotteryFreeWay.com (http://www.elotteryfreeway.com) A reward-entertainment lottery portal, eLotteryFreeWay offers lottery and entertainment games (for no consideration) with registered players earning "e-points" free of charge that are redeemable for cash and merchandise. eLotteryFreeWay's mission is to build an Internet community whose members are expected to be highly predisposed to purchase governmental lottery tickets over the Internet. For the period from site launch on November 9, 1999 to December 31, 1999 players have earned over 20,000,000 e-points and viewed over 6 million impressions. After less than 2 full months of operation and with limited marketing and advertising over 24,000 players have already registered on eLotteryFreeWay. The FreeWay compares very favorably with the stickiest sites on the Internet. In December, unique visitors spent an average of over three hours on the site. About eLOT, Inc. eLOT, Inc. is committed to leading the governmental lottery industry into the e-commerce market. The Company has developed, installed and operated systems that have processed ten million e-commerce lottery ticket sales and transactions. It has operated Internet, Intranet, telephone, communications, accounting, banking, database and other applications and services that can facilitate the electronic sale of new and existing lottery products worldwide. The Company has also developed transitional e-commerce solutions for governmental lotteries, which leverage the power of the Internet, while political, legal and social issues are simultaneously addressed. eLottery's corporate web site is on the World Wide Web at elottery.com. eLottery has already signed a contract with the Jamaica Lottery to be the web-based retailer of Jamaican Lottery tickets. The Company has also signed an agreement with the Idaho Lottery to develop its Internet data and marketing program. This news release contains forward-looking statements. Such statements are subject to certain factors, which may cause Executone's plans to differ or results to vary from those expected including the risks associated with the development of new products and the uncertainty of product acceptance, the competitive nature of the Company's industry, rapid technological change, legal uncertainties, the Company's dependence on key personnel, and a variety of risks set forth from time to time in Company filing with the Securities and Exchange Commission. CONTACT: Charles Degliomini Vice President of Sales and Marketing (516) 248-6300 or Vince Daniels Lippert/Heilshorn & Associates (212) 838-3777 KEYWORD: CONNECTICUT BW1552 JAN 18,2000 8:54 PACIFIC 11:54 EASTERN