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To: JEFFLUST@AOL.COM who wrote (236)1/19/2000 10:03:00 AM
From: R. Bond  Respond to of 406
 
FYI:

The Financial Times
January 17, 2000
Companies News / IT

SOFTBANK: Internet company raises stake
in South Korea
By John Burton in Seoul

Softbank, Japan's leading internet investment company,
is increasing control over its South Korean operations
despite a backlash against its growing influence in Asia's
biggest internet market after Japan.

Softbank said it would raise its stake in Softbank Korea,
its local investment unit, to 80 per cent from 46 per cent
by buying shares from South Korea's Naray Mobile
Telecom and Posdata for $110m.

As a result of the acquisition, Softbank also raised its
stake to 30 per cent in Yahoo! Korea, the nation's
leading internet portal with a 30 per cent market share.

The move comes shortly after five leading Korean internet
and technology companies said they were considering
starting a $130m venture fund to stop promising internet
companies falling under Softbank's control.

Masayoshi Son, Softbank's founder, has said Softbank
plans to invest $100m in Korean internet start-ups.

One of the first projects was an online stock broker, set
up last week in conjunction with LG Investment and
Securities, the nation's biggest securities house.
Softbank has a 40 per cent stake and LG 15 per cent.

Although Mr Son is a Korean-Japanese, his plans have
provoked nationalist anger because of Japan's harsh
colonial rule of the Korean peninsula from 1910 to 1945.

Daum Communications, a leading Korean-owned internet
portal, has run newspaper advertisements saying it is
ready to repel Softbank just as Koreans defeated
Japanese invaders in the late 16th century. Korea's big
conglomerates, or chaebol, also aim to protect the
domestic internet market against Softbank and are
discussing joint investments in online businesses.

Samsung, Korea's biggest electronics group, last week
said it was becoming the second largest shareholder in
Serome Technology, which recently launched Dialpad, a
free internet-based telephone service, in Korea with an
estimated $90m investment.

Serome plans to expand its Dialpad service to 10 foreign
countries in an effort to copy the global expansion of
Yahoo!, in which Softbank is a main investor.

The expansion of online services in Korea comes as the
number of local internet subscribers is expected to
double to 18m this year, out of Korea's population of
45m, with revenues expected to climb to Won900bn
($786m) from Won410m last year.

But the Samsung Economic Research Institute recently
warned that Korean internet services still lack the
management expertise of foreign rivals and have few core
technologies to compete in the global market.