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Technology Stocks : EBOOKERS.COM (ebkr) - priceline/expdia of Europe -- Ignore unavailable to you. Want to Upgrade?

To: blankmind who wrote (78)	1/19/2000 3:09:00 AM
From: blankmind	Respond to of 85

Tuesday January 18, 8:52 am Eastern Time Company Press Release SOURCE: ebookers.com plc ebookers.com Embarks on the Largest Ever Advertising Promotion By an Internet Company LONDON, Jan. 18 /PRNewswire/ -- ebookers.com, (Nasdaq: EBKR; Neuer Markt: eb6) Europe's No.1 online travel specialist, today announces the launch of the largest ever UK outdoor promotional campaign by an Internet company. The campaign, comprising 3200 48-sheet posters, is central to the Company's pan-European brand development and growth strategy and is illustrative of its plans for similar activities on the continent. It dwarfs all other campaigns to date by online traders and is further evidence of the fulfilment of ebookers.com's flotation commitments. At the time of its Nasdaq and Neuer Markt flotation in November 1999, ebookers.com promised that it would undertake a strategy of pan-European brand expansion both organically and by acquisition. To assist this, and to attract traffic to its pan-European network of on-line travel sites; in Y2000 ebookers.com has set aside $45 million for marketing and sales in online and traditional offline campaigns such as print and radio media, to drive an extensive increase in revenues. The significant scope of this advertising promotion in the UK is just the beginning of ebookers.com's strategy to blanket Europe with a strong branding campaign. The Company has plans for similarly substantial campaigns in Germany and France where the largest revenue opportunities exist, and in Scandinavia. ebookers.com's marketing strategy and acquisition programme are now ahead of schedule and within budget. Dinesh Dhamija, CEO of ebookers.com said ``This is clear evidence that we are delivering on the promises we made at flotation. It is vitally important that we strengthen our brand in tandem with our European acquisition programme. The size of this campaign is unique and unprecedented for an online company. This scale of advertising will reinforce our position as the consumers' first choice for online travel and substantially increase our revenue.' Forward Looking Statements Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in such forward looking statements. Potential risks and uncertainties include, without limitation, the company's ability to identify, acquire and integrate its potential subsidiaries across Europe, its ability to significantly increase its online revenues and sales volumes, to maintain and develop relationships with travel suppliers and strategic partners and to attract and retain customers, potential adverse changes in its gross mark up or in commission rates, unforeseen events affecting the travel industry, the impact of year 2000 issues, and the company's dependence on its ability to establish its brand. These and other risk factors are described in detail in the company's Prospectus dated 11 November 1999, which has been filed with the Securities and Exchange Commission, USA and the German Prospectus dated 11 November 1999, filed with the Neuer Market, of the Frankfurt Stock Exchange, Germany. SOURCE: ebookers.com plc