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To: pat mudge who wrote (1531)1/19/2000 12:54:00 PM
From: zbyslaw owczarczyk  Read Replies (1) | Respond to of 2347
 

AT&T cuts price on cable Net
access for those who buy own
modems

BY JON HEALEY
Mercury News Staff Writer

AT&T Corp. has quietly cut the price of high-speed Internet access
in some parts of the Bay Area, offering AT&T@Home service for
mercurycenter.com
just under $30 per month to customers who buy their own modems.

The move means that, for the first time, Bay Area consumers can
obtain a high-speed connection for less than the cost of a second
phone line and an America Online account. It also increases the price-cutting pressure on Pacific
Bell and other suppliers of high-speed ''digital subscriber line'' service over phone lines.

Those price cuts may be on their way, as new technology and regulations help to reduce the cost of
providing DSL service. Upstart Internet service providers are also starting to promise free DSL lines
for consumers willing to view targeted advertisements, although no such service has been delivered.

AT&T's service, offered through affiliate Excite@Home of Redwood City, provides an always-on
connection to the Internet through the cable TV wires. Although it can download data 30 or more
times faster than the speediest dial-up modem, the speed delivered at any given moment depends on
how many users are sharing the cable and Excite@Home pipelines.

The usual price for the service has been about $40 per month, with no charge for the modem or, in
many cases, the installation. The consumer-oriented DSL service has sold for $49 to $59 per month,
with one-time charges in some cases of $198 to $280.

AT&T started offering the $30-per-month rate in late November to customers who bought a
standards-compliant RCA cable modem, which Circuit City stores in Mountain View and San Mateo
sell for $249. Those modems can be used only in the 13 communities where the @Home service
complies with those standards, including Santa Clara, Saratoga, Milpitas, Cupertino, Mountain View,
Los Gatos, Los Altos and Redwood City.

Spokesman Andrew Johnson said consumers who buy their own modems also can avoid installation
charges. A separate AT&T promotion offers free installation and monthly fees of just under $20 for
the first three months of service.

When it adds up

The $10-per-month discount for consumers who buy their own modems makes sense only for those
who keep the service for more than 24 months. There's also a risk that new modems will come
along before then, offering more attractive services.

In fact, the cable industry is developing standards for a new generation of modem that can support
multiple local phone lines in addition to Internet connections. AT&T also is exploring devices that will
combine a cable modem with home-networking technology, a cable TV converter box, or both.

Still, Johnson said, AT&T's goal is to give all its customers the option of buying their modems,
meaning that the $30-per-month price will spread throughout the Bay Area once standards-compliant
equipment is in place.

AT&T's main competitor for high-speed home Internet connections has been Pacific Bell, which
charges customers who sign a one-year contract $49 per month plus $198 for the DSL modem.
Shawn Dainas, a spokesman for Pac Bell, said his company believes DSL is still a better deal than
AT&T's service, even at $19 more per month.

Connection speed

The main reason, Dainas said, is that the connection speed of DSL won't vary as more users go
online. DSL connections are eight to 28 times as fast as a dial-up link, depending on how far the user
is from the nearest phone company central office.

Distance is DSL's Achilles heel, limiting the number of homes it can reach. Users who are more
than 3.3 miles away from the central office typically can't get the high-speed service, and are limited
to a version of DSL that's less than three times the speed of a dial-up modem.

The advantage to DSL is that, unlike cable, users have a dedicated line from their house to the
central office. That distinction ends at the central office, however, because users have to share the
connections to their Internet provider, Web sites, news groups and e-mail servers.

Dainas said he couldn't say whether Pac Bell would lower its prices to compete with AT&T. In
general, though, the price DSL service is expected to drop as regulations force Pac Bell and GTE
Corp. to give other DSL providers access to their phone lines at significantly lower rates, and as new
technology cuts the price of installation and equipment.

The cost of dial-up Internet connections varies. A second phone line costs about $15 per month.
America Online charges $21.95 per month for unlimited access, but it offers other plans and Internet
access can be purchased for less than that from other providers.