MicroStrategy Kicks Off First Television Ad Campaign on Super Bowl
Four Commercials During the Pre-Game and One in Fourth Quarter Will Show 'The Power of Intelligent E-Business(TM)'
VIENNA, Va., Jan. 19 /PRNewswire/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of Intelligent E-Business(TM) software, will launch its first national television advertising campaign on ABC's Super Bowl(R) broadcast on January 30, 2000. The commercials will demonstrate "The Power of Intelligent E-Business(TM)," or how MicroStrategy software can help organizations identify valuable information such as flight changes, fraud detection and stock shifts and then deliver it to customers via web, wireless and voice. A complementary print ad campaign was launched in December.
The two 30-second commercials were developed by MicroStrategy and a team of industry experts. They were co-directed by Ashley Beck and David Van Eyssen. The director of photography was Jeff Cronenworth, who recently served in this same position for the movie Fight Club. The producer was Beaucoup Chapeaux in Dallas, Texas. The advertising media was placed by McGarrah Jessee, an agency based in Austin, Texas. Four spots will run in the Super Bowl pre-game, with MicroStrategy sponsoring one half-hour segment, and one spot will run in the fourth quarter.
Two-page print ads will run through February in business and technology publications, including Business Week, Fortune, Forbes, The Industry Standard and Information Week. Single-page ads will run for the rest of the year. The first-released print ad shows an airport scene where a business traveler is rescued from a long line at the ticket counter because he was alerted of a delay and changed flights via his mobile phone.
"While our technology is used at many of the world's most recognized companies, such as Best Buy, GE Capital, MCI WorldCom and Shopping.com, MicroStrategy remains the best brand that most people are not familiar with," said Joseph P. Payne, chief marketing officer at MicroStrategy Incorporated. "Our broadcast campaign, which kicks off on the greatest advertising platform in the world, will introduce a large audience to our exciting company and innovative technology. We want everyone to understand 'The Power of Intelligent E-Business,' and how it will impact businesses and consumers alike."
Payne joined MicroStrategy last April and brings previous brand management experience from Coca-Cola, Royal Crown Company and Proctor & Gamble. Most recently, he was president and CEO of InteliData Telecommunications.
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business(TM) software and related services. MicroStrategy's product line enables both proactive and interactive delivery of information from large- scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply- chain and customers.
MicroStrategy's platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy's platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has over 840 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, Kmart, MCI WorldCom, Merck-Medco, Nike, NetRadio, Shopping.com and Ralston Purina. MicroStrategy has also entered into relationships with more than 210 systems integration, application development and platform partners, including Accrue, Exchange Applications, HNC Software, IBM, NCR and Oracle.
For more information, visit MicroStrategy's Web site: microstrategy.com.
MicroStrategy, Intelligent E-Business and The Power of Intelligent E-Business are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
SUPER BOWL is a registered trademark of the National Football League, and MicroStrategy is not a sponsor of or in any other way affiliated with the Super Bowl or the National Football League.
This press release includes statements that may constitute "forward- looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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SOURCE: MicroStrategy Incorporated
CONTACT: Michael Quint of MicroStrategy Incorporated, 703-848-8600 or pr_info@microstrategy.com
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