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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: Frank A. Coluccio who wrote (19074)	1/19/2000 8:32:00 PM
From: KailuaBoy	Read Replies (4) \| Respond to of 29970

>KB, I don't mean to be overly McLuhanesque, but my content may very well be your medium, and vice versa. My being a transmission fanatic, I >suspect that this is probably the case. Content is as individualized and personal as the intrapersonal communications experienced by a prisoner >doing solitary confinement. Where does noise end, and content begin? Sometimes that's like asking where hope leaves off, and hype begins. >Everyone will render their own opinion on that. OK. Let's confine this to a subset of that. Let's talk about media presentation utilizing the 80-20 rule. What if I were to be presented with a GUI that had something similar to a map of the US for example. Only instead of states there were categories of similar items. Sports is Texas. Television is California. Say that like categories are adjacent. So I surf around the map and find what I like and click down on it. What if there were layers that I could traverse. The layers adhere to certain conceptual norms so that they become familiar to the user. The use of size and color define points of interest as defined by the user. ex. Sports is Texas size because the user has visited that area more than any other. Its' importance to the user has made it prominent on the map. What if places visited on this map have a different pattern based on subject matter such that texture highlighted patterns. Now if you got that.... What if the layers the user clicks down into got more and more detailed such that some information would be able to be found at higher levels and some at lower levels. How would the poor user know where he was? The user always has a view in the corner of the screen that shows him (graphically) which level he is on and how he got there. Click on it and back up to any location you want. Picture the layers of the model having a familiar feel in what they give to the user so that the user develops a "feel" for them. Now if you got that..... Add into this model a number of "action" or what I call "verb" icons that exist beside the graphical map. These icons can be dragged and dropped onto an item in the map in order to take a standard action. ex. I'm at the top layer of my map and I want to buy a CD. I surf to "music" which is grouped in the SouthWest next to "events", "celebrities", etc. I click into the second layer which includes "artists", "music genres", "regional music" etc. I click on "music genres". Now I drag the "buy" icon onto that and I am presented with a music store that I can browse through and make my selection. Once I'm done I click back out to the top layer using my location tree. Back to the map of the US. Now that linear thinking is gone and this presentation is in place...who is going to design this content? Answer...everyone. Someone will provide the framework within which developers will develop. That is what I think ATHM could provide. Define the template for this type of representation and you place yourself at the center of content aggregation as defined by the user and not by dead "portals". This is part of what ahhaha and I worked on. There are other pieces of this that I haven't touched on. The only reason that I layed this part of it out here is because the subject has come up a couple of times on the thread. Imagine the position ATHM would put itself in if only parts of this were adopted. Leverage ALL content developers by providing the bones of this type of presentation. KB