To: MW who wrote (2938 ) 7/14/2000 12:50:08 PM From: Sir Auric Goldfinger Respond to of 3015 Another paid Scro tout by CFAX: "DoJ Approves Gemstar, Companies Immediately Close Merger 7/13/0 17:52 (New York) There's a lot of people in cable scratching their heads after the DoJ approved the merger between Gemstar [GMST] and TV Guide, leaving one company with complete ownership of all the intellectual property rights to the set-top based onscreen guide business. "At least we know where this whole thing stands," an MSO programming exec says. "Now we get to see how they are going to stick it to us." The problem: AT&T [T], which will applaud the deal via its complex corporate ties, is virtually the only MSO that has written agreements with TV Guide Interactive. Most others have been riding through, awaiting the result of the merger decision. Now they will be asked to pay the piper in the range of $1.10/sub maximum to $0.38/sub minimum if all inducements are taken. That's nearly double the price of many network rate cards that actually employ thousands of people and have real costs, not an automated listing service with tech patents. MSOs, however, are already working on alternative arrangements. "The only one that is happy about this is AT&T," another MSO exec says. Charter [CHTR], Comcast [CMCSA] and Insight [ICCI] are leading efforts to get around the new company by looking at Source Media's [SRCM] head end/server-based approach that some believe gets the competing service around GemStar-TV Guide Int'l's set top-based patents. The challenge, however, is the $15K upfront cost to install at the head end and its current requirement of a full 6 MHz slot. Meanwhile, TV Guide, whose reps have angered cable ops with demands for too much "tribute," are going to be sending out expensive bills for one of the most popular and necessary features of digital cable with no alternative, save Source Media's untapped EPG. This issue, especially for smaller ops, could be crippling and make it cost-prohibitive to launch digital with the necessary guide. "The people in Tulsa haven't made any friends with their past approaches," a small op says. "They certainly are not going to worry about that now that they've got the whole kit and caboodle." FOR MORE INFORMATION on this or any other story from CableFAX, July 13, 2000, please call Phillips Business Information, Inc.'s Client Service Department at 800/777-5006. Provider ID: CFAXJK01 -0- Jul/13/2000 21:52 GMT