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Biotech / Medical : VISX -- Ignore unavailable to you. Want to Upgrade?


To: Austin S. who wrote (1518)1/20/2000 1:07:00 PM
From: ShortyBear  Read Replies (1) | Respond to of 1754
 
It appears that the investment community is very
concerned about whether or not VISX can enforce its
patents, the assumption is that the 75% market share
and/or future revenue and profitability will be
substantially reduced if the patents are not enforceable.
I'd like to understand this better.

Can somebody explain why VISX even needs to use patents to
retain its market share? Microsoft doesn't appear to
need to use patents to keep the market share of computer
operating systems. Coke & Pepsi don't appear to need
to use patents to keep their respective shares of the
carbonated sugar water market. If VISX has developed
the #1 leading brand, would that brand not be expected to
prevail over the competition regardless of how many
others are able to choose to participate in this industry?

In the case of VISX, wouldn't doctors want to use a
brand of equipment that their patients trust or else
the patients will move elsewhere for fear of being
blinded? And wouldn't patients trust the same brand
of equipment that their friend who had the procedure
before used? And isn't that brand about 75% likely to
be VISX?