To: JGoren who wrote (5529 ) 1/21/2000 8:28:00 PM From: Ruffian Respond to of 13582
Groovy, Baby: Motorola Gets Shagadelic By Monica Alleven Motorola's Network Solutions Sector faces fierce competition in the wireless Internet market, which may explain why division head Bo Hedfors is talking to Austin Powers. Well, it's not the Austin Powers, just an actor who plays him, and his dialogue on stage with an engaging Hedfors is part of NSS' annual employee meetings. More than ever, it's dire that Motorola fire up the ranks. Competitors Nortel and Qualcomm are hot on the trail of groovy advertising and hot stock options. Motorola, still shaking its image as the stodgy old giant, could use a little help in its image makeover. Who better to tap than the wildly offensive but hugely popular International Man of Mystery? The employee meetings are a big production, with high-tech wizardry and video to hold the attention of Motorola's average employee: the 27-year-old engineer who isn't inclined to sit through a three-hour presentation by exe-cutives in three-piece suits. The show, which kicked off earlier this month in Rosemont, Ill., will visit eight NSS office locations around the world, psyching up employees with Motorola's intent to be the leader in Internet gear. Moe Grzelakowski, senior vice president and general manager of strategic marketing at NSS, makes no bones about it. The meetings are designed not only to inspire employees, but also to retain employees in today's incredibly competitive market. There's also the obvious but often overlooked reason: "We're a communications company, and we believe a lot in communicating with our employees," says Grzelakowski, whose on-stage talk with a Julia Child impersonator revolves around what's cooking with Aspira, Motorola's Internet protocol-based architecture. Not everyone within Motorola gets to work on the cool, fun stuff, Grzelakowski says. But it's important that everyone from a factory head to a software developer understand the vision and get excited about the company's goals. All told, about 13,000 employees from various divisions within NSS will see the show, which costs the company about $100 per employee. Are the elaborate employee meetings worth the money? Motorola apparently thinks so; NSS has been staging similar productions for three years now, and various measurements point to better production and morale. Whether the goofy, horse-toothed Austin Powers character comes across as rude, lewd or hilarious, it's sure to beat a PowerPoint presentation. Wireless Week