To: Redhook who wrote (29606 ) 1/24/2000 8:16:00 AM From: John J H Kim Read Replies (1) | Respond to of 43080
ENON-Euro909.com Subsidiary, Chili, Teams With Yahoo! Denmark COPENHAGEN, Denmark--(BUSINESS WIRE)--Jan. 24, 2000--Euro909.com A/S (Nasdaq:ENON - news) today announced that its subsidiary Chili A/S has entered into a marketing and promotion agreement with Yahoo! Denmark ApS. The promotional program spans across Yahoo! Denmark and Euro909.com's cable television and Chili magazine properties. Under terms of the agreement, banner ads promoting Chili magazine and the chilinet.dk Web site are currently running on Yahoo! Denmark. Television, print and online promotions for Yahoo! Denmark are being featured throughout Chili magazine, chilinet.dk and Euro909.com's cable television stations -- TV Bio+ and DK4. In addition, visitors to the chilinet.dk homepage will have easy access to Yahoo! Denmark's search and directory service, plus tips on surfing the Internet from Yahoo! Denmark's ``How-to' guide. Chili will also sponsor an online auction hosted on yahoo.dk. ``We're thrilled to have Chili team up with Yahoo! Denmark,' said Erik Winther, CEO of Chili-group. ``We believe this agreement is a great way for Euro909.com to further promote the Chili brand within the youth market in Denmark. The agreement also will help us drive more traffic to our various Web sites, particularly students and young business professionals.' Chili magazine is currently the most read youth-targeted magazines in Denmark, and one of the largest circulation youth magazines in Sweden, with total monthly readership of more than 400,000. Added Euro909.com CEO Aldo Petersen, ``As we continue to expand awareness and traffic for our subsidiaries, I am optimistic that we will begin to see benefits from our strategy of acquiring media assets, such as Chili and our cable stations, especially when used in combination with our other Internet activities.' Euro909.com is the majority owner (77.5 percent) of Danish/Swedish online and print media publisher, Chili (chilinet.dk, chilinet.se). With total monthly readership estimated to be more than 400,000, the print version of Chili magazine is currently the most widely read youth magazine in Denmark and one of the largest in Sweden. Chili's web sites offer an online version of the magazine, as well as other unique news and editorial content, and serve to promote a range of activities sponsored by Chili, such as concerts, tours and travel services, electronic greeting cards, posters and research into the youth market through questionnaire surveys and focus groups. Though no shows are currently scheduled, Chili intends to begin producing television programming for use on Euro909.com's majority owned cable stations, DK4 and TV Bio+ during the year 2000.