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Non-Tech : Helen of Troy Ltd (HELE) -- Ignore unavailable to you. Want to Upgrade?

To: big guy who wrote (270)	1/22/2000 11:09:00 AM
From: Rambi	Read Replies (2) \| Respond to of 295

Nice week, yes?! As a woman, not an investor, I was thinking about this hairdryer thing--someone said that given a choice why WOULDN'T someone buy the quieter one? Well, I can think of the one reason I wouldn't --- and that's price. If the discrepancy were too great between the cost of the old noisy one and the new silent one, I'd buy the old one. There's a certain level of acceptable increase people will pay that would have to found. So I think pricing is the most important factor. If the price were the same, then I think it will be a huge hit.

To: big guy who wrote (270)	1/22/2000 4:19:00 PM
From: Dennis Tom	Read Replies (1) \| Respond to of 295

I don't know if this has anything to do with what HELE is releasing but I know that Brookstone has been selling a quiet hair dryer for a while. I did have a chance to play with one at one of their mall stores and wasn't very impressed. It was a 1200 watt dryer and my impression was it was quite "wimpy" (drying wise). However, it was quiet and the cost was ~$40.00. Take a look: brookstone.com Now HELE has a 1875 watt dryer and if it is as quiet as the Brookstone model then I think they have a winner on their hands. I agree with Rambi's comment that price point is a major factor. Other things to consider are health (less chance of hearing degradation) and annoyance (waking people up in the morning while drying ones hair). Maybe consumers are willing to pay more for these added benefits. Only marketing can tell. Good luck, Dennis