To: Valueman who wrote (3384 ) 1/23/2000 11:01:00 AM From: tero kuittinen Read Replies (3) | Respond to of 34857
It's not the data transfer speed alone that determines what impact a new mobile data technology has on the future profits of manufacturers. You need markets where mobile phone market penetration is high; you need sophisticated consumers that are familiar with text messaging; you need digitally savvy mobile operators. That's why more than 50 mobile operators are implementing GPRS into GSM networks - compared to the CDMA mobile data market where Qualcomm is getting Korean operators to implement its technology with a very old incentive. Cash. Let's look at Eric's favorite - BAM. Since over 80% of the subscribers of BAM are still using analog phones, it's pretty clear why BAM is lagging behind in mobile data technology. A good comparison would be Sonera, which switched to 90% digital subscriber base about half a decade ago. Sonera already has a third-generation license, in-house encryption technology, a proprietary mobile portal that is being licensed to otehr operators, first viable M-trading solution for buying and selling stock over mobile phones, etc. Since we know that over 7% of Sonera's mobile network revenue came from mobile data already in 1999, we can quantitatively assess how advanced Sonera is as a mobile operator. It's so advanced that mobile data was already a major revenue source *last* year. Why did Citibank start a mobile banking collaboration with Sonera? Wouldn't you expect a leading American bank to favor Sprint or BAM? Well; not if there is significantly more advanced technology offered by a Finnish operator. This is where the pedigree of mobile standards becomes important. Since Sonera and other GSM operators started offering internet/fax mobile phones in 1996, they have a several year lead over operators like Sprint or BAM. Any digitally literate oprator has already developed several technologies - like M-banking and M-trading - that are ready for commercial implementation. And digitally literate subscribers are already familiar with value-added text-based services; even at 9.6 kbps. In my book, any mobile operator that doesn't have a 100 million unit volume of text messages right now is a stinker. Because digital competence in 1998-1999 is the foundation for future success. In countries like Finland, Germany, Italy, Hong Kong, etc. there's the critical mass of know-how and high market penetration of mobile services that is needed to break mobile data into mainstream. Leading operators in these markets typically cover 20-40% of the entire population - a made-to-order M-commerce launchpad. Contrast this to USA, where Sprint doesn't reach even 3% of the population. BAM, Airtouch and other operators have a mongrel subscriber base still stuck on antebellum products like analog phones and pagers. So what is Nokia's big priority? I'd say it is catering to the most advanced operators, since they are the ones that have the best shot at turning mobile data into a profit engine. The early success of GPRS and WAP phones backs me up here. It's good and well to dream about future mobile data revolutions - but for shareholders, it's even better that Nokia is turning mobile data into profit growth *now*. Tero Tero