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Technology Stocks : Liquid Audio Inc - (Nasdaq- LQID) -- Ignore unavailable to you. Want to Upgrade?

To: R Hamilton who wrote (547)	1/24/2000 9:29:00 AM
From: R Hamilton	Read Replies (1) \| Respond to of 674

craig, maybe you don't fully understand liquid's mission at this time: From the article that is in my previous message: Meanwhile, Kearby says that Liquid Audio has been miscast: "Our company is being portrayed as lackeys to the record industry's Evil Empire. But that's not at all what we're about. We're a technology company that's laying down the rail lines for record companies and artists to get to the Internet." To this end, Liquid Audio has recognized that MP3 is downloadable music's 800-pound gorilla, even though Kearby, an accomplished musician with a refined ear, feels MP3 is a lower-quality format. Rather than fight MP3, Liquid Audio uses it to leverage its own music distribution business. By supporting the MP3 file format and building its security wrapper into MP4, Liquid broadens its distribution. "We recognize consumer demand by including support for the MP3 technology in our end-to-end music," says Andrea Fleming, Liquid's vice president of corporate marketing. "We have a music transportation system. If you want to put an MP3 boxcar on our train, that is fine." Even MP3.com's Robertson offers a backhanded compliment. "Liquid is a technology company," he says. "If consumers want their wares, we'd be the first to adopt them." ==================== "Ultimately, this business is all about building relationships and retaining a flexible business model," says Jupiter's Aram Sinnrich. "Liquid Audio does both. The company will change its business model many times before what it's going to be, but they will be in it for the long haul." ================== good luck to all longs!!!!!! ;-) rhonda