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Technology Stocks : Newbridge Networks -- Ignore unavailable to you. Want to Upgrade?


To: blaireo1 who wrote (16584)1/25/2000 8:45:00 AM
From: zbyslaw owczarczyk  Respond to of 18016
 
Newbridge Networks and TekSell.com Team Up to
Create Innovative E-Auction of Mature IT
Equipment

Aggressive Strategy Creates New Channel and Revenue Source for Newbridge Networks

KANATA, Canada--(BUSINESS WIRE)--Jan. 25, 2000-- Newbridge Networks (NYSE:NN - news; TSE:NNC -
news) today announced it is working with Teksell.com, a provider of online business-to-business auctions of high-end
information technology (IT) equipment. The relationship will enable Newbridge Networks to auction its mature inventory on
TekSell.com's Web site (www.teksell.com).

''This innovative e-commerce effort provides another channel and revenue source for Newbridge -- in line with our
aggressive new business strategy,'' said Pearse Flynn, president and chief operating officer of Newbridge Networks. ''Why
should we have perfectly good equipment languishing in our warehouses, when it could be benefiting our valued customers
in their networks?''

The TekSell auction model will provide a way for Newbridge Networks to rapidly move its nine-month and older
inventory, freeing space for high-demand products. The dynamic pricing will offer key customers and channel partners the
ability to select from multi-million dollar listings on a wide range of networking equipment.

''Working with TekSell.com allows us to move rapidly into the e-commerce space and provide a new revenue source
without disrupting our existing channels,'' said Tim Ragan, vice president of eBusiness for Newbridge Networks. ''The
strategy creates an excellent opportunity for our customers and partners to purchase high-end IT equipment at very
attractive prices in a secure and trusted environment.

A significant element of TekSell's business model is its Trusted Auction Partner program. It allows companies to host
multiple sites with public or private auctions. This flexibility will enable Newbridge Networks to offer private auctions to its
key customers, and later open it up to public auctions. TekSell provides companies such as Newbridge Networks with a
private, password-protected auction site that is open to VARs, distributors and wider markets according to each
company's requirements.

About Newbridge Networks

Newbridge Networks designs, manufactures, markets and services wide area networking solutions for Internet service
providers; local, long-distance, and wireless communications companies; cable television carriers; and corporate customers
in more than 100 countries. The Company leverages its relationship with Newbridge affiliate companies and strategic
alliances with numerous other networking companies to deliver complete end-to-end solutions. Newbridge customers
include the world's 350 largest telecommunications service providers and more than 10,000 corporations, government
organizations and other institutions. Founded in 1986, the Company employs more than 6,000 people on six continents.
News and information are available at www.newbridge.com.

About Teksell.com

Headquartered in the Research Triangle Park region of North Carolina, TekSell.com provides trusted business-to-business
auctions for new, overstocked, remanufactured and previously-owned IT equipment for serious IT professionals. The
company is uniquely positioned in the Internet auction space as a marketplace for certified data, video and voice equipment
with value-added services such as a money-back guarantee, Y2K verification and secure transactions with escrow
protection. Teksell also offers private branded auctions for OEMs, distributors and resellers giving them an instant
e-channel without incurring the significant overhead of hosting and maintaining an internal auction site. For more information,
visit teksell.com.

Contact:

Newbridge Networks
Media and Industry Analysts:
Sarah Miller, 613/599-3600 ext. 4563
smiller@newbridge.com
Jim Adamson, 650/444-2757
jadamson@newbridge.com
Financial Analysts:
John Lawlor, 613/591-3600 Ext. 1013
jlawlor@newbridge.com
or
Gibbs & Soell (Teksell PR agency)
Financial Analysts:
David Chatham, 919/870-5718
dchatham@gibbs-soell.com



To: blaireo1 who wrote (16584)1/25/2000 8:46:00 AM
From: Peppe  Read Replies (1) | Respond to of 18016
 
blaireo1,

I think the point is that NN has completely blown its credibility. Even though they announced that they should be ok this quarter, nobody believes them enough to prop the stock up.

Also, it is important to note that this quarters numbers are coming from a reduced guidance.

I've siad this for some time now, but if NN wants to go it alone, they have to put some numbers on the board consistantly. Making a reduced expectation quarter will not turn this puppy around.

Cheers,

peppe



To: blaireo1 who wrote (16584)1/25/2000 8:47:00 AM
From: zbyslaw owczarczyk  Read Replies (1) | Respond to of 18016
 
Newbridge plans to auction old networking
gear
By Wylie Wong
Staff Writer, CNET News.com
January 25, 2000, 4:00 a.m. PT

Newbridge Networks is hoping to auction off its excess networking equipment over the Web.

The Canadian firm plans to sell off some of its older gear to businesses through a Web
start-up called TekSell.com, which aims to become an eBay of sorts for technology companies
that market networking equipment and server systems. For Newbridge, which has struggled
financially the past few years, the Web auction is a new
avenue to move older equipment sitting in warehouses and
gathering dust, executives said.

TekSell.com, which has already signed on some 20
companies including networking firm Allied Telesyn, says
its goal is to help firms who don't want to spend their
resources to find buyers of old equipment. The Web
start-up plans to add more clients in the coming weeks and
also is negotiating with the likes of Cisco Systems and
Nortel Networks as well as some server manufacturers,
according to company executives.


Online auctions are common enough for PCs and and other
relatively inexpensive equipment, but selling servers and
networking gear departs from the norm. Though occasional
examples of expensive hardware have been found on
consumer sites, Sun Microsystems' December move to market servers and workstations on
eBay may have been the first time a big-name company started selling current high-end
products.

"We suspect...the customers we'd attract at eBay are not the people attracted by the channel,"
a Sun representative previously told News.com.

Newbridge's sales staff has historically sold surplus equipment by offering discounts to its
customers, and will continue to do so, said Tim Ragan, Newbridge's vice president of
e-business.

"E-commerce auctions is a new capability for us and the industry," Ragan said. "This will not
become our major sales channel anytime soon, but it will potentially add millions of dollars (in
sales) per quarter as we go forward."

Most network equipment makers, including Cisco and Nortel, already sell their new products
online. But analysts believe Newbridge is the first one to sell its surplus equipment through a
Web auction.

Cahners In-Stat Group analyst Laurie Gooding said the Web auction is a novel idea, but
wondered whether Newbridge is admitting it over-estimated demand for its older equipment.

"With the advent of e-commerce, this is a sound strategy, but it sounds like a fire sale to me,"
Gooding said.

"That tells me loud and clear that their products didn't move well and they're trying to reduce
inventory. That they overestimated market demand and these products were not as successful
as they thought it would be," the analyst said.

A Newbridge representative said it is not a fire sale, but merely a new channel.

Regardless, Newbridge executives say they plan to begin auctioning off their equipment early
next week and will sell basic switches and other equipment, as well as phone switches for
voice services and leased lines.

Such sales shouldn't be difficult, one analyst said.

"They're almost commodity items. They're not cutting-edge technology, so most buyers will
be familiar with these products," said Dataquest analyst John Armstrong. "So they're
probably suitable to sell over the Web."



Related news stories
• Newbridge jumps on upgrade, takeover talk January 11, 2000
• Newbridge Networks climbs on buyout speculation November 9, 1999
• Newbridge Networks' future in question November 3, 1999

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