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Technology Stocks : PlanetRx.com Inc-(PLRX) -- Ignore unavailable to you. Want to Upgrade?


To: $Mogul who wrote (75)2/3/2000 10:17:00 AM
From: Cheeseburger  Read Replies (1) | Respond to of 79
 
To all, with the dot.com industry as hard to understand as it is, why try to label PlanetRx.com as either B2B or B2C? It's definetly a B2B considering all the strong relationships in place with physicians who prescribe the drugs, and with the companies making the electronic devices to aid in safely prescribing medications correctly -- as opposed to scribbling "prozac" and the pharmacist reads "prilosec." In short, this is a relationship business -- a rich B2B one. However, it's still a Web site targeting consumers -- that alone makes it a viable B2C. I'd stay away from trying to niche this company the way that you are. It's an animal, don't cage it. Let it run wild.

Side question: what's going on with their public relations department? My observation is they could use some fresh, creative blood to help distinguish the Site from competitors. Also on the advertising front, anyone know when we'll start seeing tv ads?

I love this stock.

Cheese