To: Les H who wrote (38042 ) 1/26/2000 10:15:00 AM From: Les H Respond to of 99985
Activists: DoubleClick invading privacy DoubleClick, the Internet's largest advertising company, has begun tracking Web users by name and address as they move from one Web site to the next, USATODAY.com has learned. The practice, known as profiling, gives marketers the ability to know the household, and in many cases the precise identity, of the person visiting any one of the 11,500 sites that use DoubleClick's ad-tracking "cookies." What made such profiling possible was DoubleClick's purchase in June of Abacus Direct, a direct-marketing services company that maintains a database of names, addresses, telephone numbers and retail purchasing habits of 90% of American households. With the help of its online partners, DoubleClick can now correlate the Abacus database of names with people's Internet activities. After being informed of DoubleClick's actions, several privacy activists said they would file a formal complaint with the Federal Trade Commission next month. Some states frown on MS breakup talk WASHINGTON -- Signaling a potential division within ranks that could complicate settlement talks and the next important phase of the Microsoft trial, some states active in the case believe the Justice Department's plan to break up one of the world's most successful companies may not be the best solution. Although debate continues in secret among the 19 state attorneys general deciding what to recommend about Microsoft, there is a risk the government might fail to bring a unified proposal on sanctions to U.S. District Judge Thomas Penfield Jackson. He previously told government lawyers bluntly to agree among themselves before they present in court any plan for sanctions.