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Biotech / Medical : SonoSight (SONO), Handheld ultrasound for the masses -- Ignore unavailable to you. Want to Upgrade?

To: TRIIBoy who wrote (318)	1/26/2000 8:21:00 AM
From: Sam	Read Replies (1) \| Respond to of 365

Hey TriiBoy! Thanks for the wake-up! I was sleepily presuming that what I had earlier read was true, that they wouldn't report until Feb 9 or so. <<Also key will be inventory data and what management says about sell-throughs and inventory at distributors.>> Actually, I think that will be perhaps the most important item that they talk about. If there is already a build-up of inventory, we've got a problem, even if "sales" are up to or even somewhat more than $10m. This last Q should have been the relatively "easy" sales, sales to docs who have been waiting to try this thing out. Word of mouth sales should be starting sometime in the 6-9 months, I would think, if not already, if it is really useful to E-rooms or ObGyns. I spoke to a friend of mine who is a nurse in a Emer Room in a small town with one main hospital. He believes that they could use it. There are two radiologists in the hospital, neither of whom works late or on Sundays! They not only have enough power in the hospital to get away with this, they also have enough power to block the sale of a portable unit which would be used by non-radiologists! A few weeks ago, someone with severe pain in their leg walked in late at night, they couldn't get a radiologist to get off his butt to do an ultrasound, and the patient had to be driven 30 miles to another hospital to discover that she had a blood clot. This could have been easily diagnosed by a doctor or nurse who had not very much training on an easy-to-use portable machine. This of course is just one example amoung many possibly ones. Do you know anything about Sono hiring dedicated salespeople, as reported on Yahoo? If so, is this because the distributors aren't doing a good enough job? Keep in touch, good luck to all Sono longs. Sam