WebTrends Helps Online Sports Sites Prepare for SuperBowl
January 26, 2000 09:07 AM
PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 26, 2000--
Leading online sport sites rely on WebTrends to better serve visitors and advertisers by identifying customer trends and maximizing revenue opportunities
WebTrends Corporation WEBT , the leading provider of enterprise solutions for eBusiness Intelligence, Systems Management and reporting, today announced that WebTrends(R) solutions are helping online sports information, sports retail sites and NFL team sites track customer trends and optimize their sites.
Leading sports sites such as Imprint Technologies, Rivals.com, Sportcut.com, The Minnesota Vikings and Yahoo Broadcast YHOO rely on WebTrends reports to provide valuable eBusiness Intelligence and Systems Management information to optimize their online initiatives and accommodate additional traffic in conjunction with the SuperBowl.
This year's SuperBowl XXXIV is expected to draw 125 million viewers domestically and 800 million worldwide with advertisers spending between 2 to 3 million for a 30-second commercial. With the tremendous growth of the Internet, numerous Internet companies have joined traditional advertisers to capitalize on this prime advertising exposure. In fact, approximately 25-30% of this year's SuperBowl advertisers are Internet companies including several WebTrends customers such as Healtheon/WebMD, HotJobs.com, LifeMinders.com and Pets.com. In conjunction with the SuperBowl, many online sport sites observe increased visitor traffic and spikes of revenue surrounding SuperBowl Sunday.
"We are very excited to see the online sports industry adopting WebTrends solutions because it demonstrates the scalability of WebTrends enterprise solutions," said Eli Shapira, CEO of WebTrends Corporation. "WebTrends' advanced analysis and reporting solutions offer the critical information necessary to compete in a competitive market, optimize site performance and maximize eBusiness success."
"Our goal is to create the world's leading online community of sports fans by aggregating the best quality team and specialty sports web sites into a single, easy-to-navigate network," said Rivals.com Senior Vice President and Chief Technology Officer Bill Sornsin. "We place a high value on knowing who our customers are and how well we are providing them with the information they need. By using WebTrends enterprise solutions we have advanced real-time analysis and reporting to identify customers trends, optimize content and increase advertising revenues."
"By consistently reviewing top referring URLs and top search engine detail to optimize search capabilities, WebTrends helps us efficiently market and measure the success of our site," said Brett Hanson, CEO at Imprint Technologies, LLC. "WebTrends solutions have been invaluable to our online growth by helping us increase traffic and revenues. WebTrends has also been instrumental in helping Imprint Technologies, LLC., (www.customhardhats.com and www.nflhardhats.com) and its strategic partners www.patchgear.com to be recognized as one of the four eCommerce leaders for industrial safety products as reported by Richard K. Miller and Associates in September 1999."
"The Minnesota Vikings web site is seeing phenomenal growth since its official launch in September 1999," said Terri Huml, Senior Director of Marketing at The Minnesota Vikings. "WebTrends enables us to efficiently track user sessions, repeat visitors and referring URLs to help us understand customer behavior and trends to maximize revenue through advertising and merchandising opportunities. We consider WebTrends a standard since it gives us the critical information we require to improve and optimize our site."
WebTrends Corporation provides the industry's most comprehensive eBusiness Intelligence, Systems Management, and Security solutions to help enterprises manage the growth and effectiveness of their eBusinesses. This industry-leading technology offers high-end performance and scalability to address the needs of complex, high-volume sites utilizing numerous server platforms that support hundreds of application users. WebTrends enterprise solutions provide advanced real-time analysis and reporting, centralized management and offer cross-platform, browser-based solutions for Linux, Solaris and Windows NT to identify customer trends, maximize return on investment, optimize content and campaigns, and forecast revenue.
See webtrends.com for more information on WebTrends Enterprise solutions.
About Rivals.com
Based in Seattle, Rivals.com is a leading media services company that aggregates hundreds of niche Web site communities in one network. The Rivals.com network consists of more than 500 sports team and specialty Web sites, with more than 700 writers and experts who deliver leading in-depth team and player coverage. The proprietary Rivals.com technology allows publishers to input their proprietary content without having to program or design the site. The Rivals.com business model enables Rivals.com to add new sites with little added cost. Rivals.com is the sixth stickiest Web site in the world(a) and ranks No. 1 in stickiness among sports sites(b), has 3,714,532 real unique users(c) and generated more than 5.3 million page views in one day(d). Investors include Hummer Winblad Venture Partners (www.humwin.com), Intel Corporation (www.intel.com), News Corp.'s News Digital Media NWS , producer of FOX Sports Online (www.foxsports.com), and The Phoenix Partners (www.phoenixvc.com).
About Imprint Technologies
Imprint Technologies offers officially licensed NFL hard hats representing all 31 NFL teams. Additional information on Imprint Technologies can be found at nflhardhats.com.
About The Minnesota Vikings
The Minnesota Vikings official team web site can be found at vikings.com.
About WebTrends
Founded in 1993, WebTrends Corporation is the leading provider of enterprise management and reporting solutions for Internet and intranet servers and firewalls. WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy-to-use. Products include WebTrends Enterprise Suite, WebTrends Enterprise Reporting Server, WebTrends CommerceTrends, WebTrends Log Analyzer, WebTrends Professional Suite, WebTrends Security Analyzer, and WebTrends for Firewalls and VPNs. They are used by thousands of customers such as ISPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, DIGEX, Dow Jones & Company, EDS, Firstar, IBM, Intel, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, USWeb/CKS, and UUNet.
WebTrends' many strategic partners include Cable & Wireless, Check Point Software, Cisco Systems CSCO , DIGEX DIGX , Hewlett Packard HWP , Internet Dynamics, Lotus Development IBM , Lucent Technologies LU , Microsoft MSFT , Novell NOVL , Oracle ORCL and WatchGuard Technologies WGRD .
RIVALS.COM DATA SOURCES:
(a) Source: Nielsen//NetRatings Dec., measurement of Web sites where
unique unduplicated visitors spend the most time per person
, includes domains with unique audience
greater than 300,000 during the month of December: No. 1 eBay.com
1:42:34, No. 2 Gamesville.com 1:22:53, No. 3 Mplayer 1:19:12, No.
4 Waterhouse.com 1:13:34, No. 5 Etrade.com 1:10:17, No. 6
Rivals.com 1:05:58, No. 7 Ragingbull.com 1:04:33, No. 8 Yahoo.com
0:59:07, No. 9 Datek.com 0:49:39 and No. 10 Sandbox.net 0:48:42.
(b) Source: Nielsen//NetRatings Dec., sports news sites where unique
unduplicated visitors spend the most time per person: Rivals.com
1:05:58, ESPN.go.com 0:21:18, CNNsi 0:18:54, Sportsline.com
0:12:03 and FansOnly.com 07:02.
(c) Source: Audit Bureau of Circulation audited AdForce reports
measure 3,714,532 unique Rivals.com visitors Dec. 1-31, 1999.
(d) Source: WebTrends measured 5,380,282 Rivals.com page views in one
day on Jan. 24, 2000.
WebTrends is a registered trademark of WebTrends Corporation. All brands or product names are or may be trademarks of, and are used to identify products and services of, their respective owners.
CONTACT: WebTrends Corporation Michelle Hill, 503/294-7025 ext. 2237 michelleh@webtrends.com webtrends.com
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