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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: Michael F. Donadio who wrote (26848)	1/26/2000 10:48:00 PM
From: JC Jaros	Respond to of 64865

In fact he considers the term 'unix' as a group be dropped with the better categorization of server OS's being: NDS, Linux, NT, and Solaris. I heard Zander go off in this direction two years ago. To be frank, I find it lame. It reminds me that Zander came from Sun Microelectronics (hardware). I feel Ed, in his zeal to advance the Solaris brand is missing the big picture, and is doing so to the aid of those attempting brand against Solaris. Linux is UNIX Jr.. It's not quite POSIX. In a lot of ways though, it's more UNIX than anything else out there. Solaris is UNIX. It's a mature, scalable, RAS Unix. Linux and Solaris are UNIX. Linux leads to Solaris. To hold out Solaris as a brand separate from Unix is one thing; okay whatever, I guess there's some brand baggage to "Unix", and NDS is of Unix stock and NT is of Unix aspiration. To hold up Solaris as one brand and "Linux" as another, which, has no brand whatsoever (in spite of whatever IBM, HP, Intel, and SGI have planned for it) is more than somewhat hyperbole. Solaris stands on it's own. In fact, Ed Zander, for however many dollars Sun has committed to this particular branding campaign isn't being very effective. The marketing here is falling short of the quality of the product. P.S. He said, buy Dell with Solaris on it.* Boy, that's 2 years old too from Ed. I'm non-plussed. Sun would be better off putting Ed onto a different branding project. I'm sure Solaris 8 is 'all that', but Zander, however unintentionally, added more value to "Linux" branding there than he did for Sun (IMO). -JCJ