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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Upstock who wrote (67697)	1/27/2000 7:43:00 AM
From: marquis103	Respond to of 108040

PLRX. Getting the word out. Russ Thursday January 27, 7:02 am Eastern Time Company Press Release SOURCE: PlanetRx.com PlanetRx.com Executive to Deliver Keynote Speech at Jupiter Communications Online Health Forum Beindorff to Provide Rx for Success in Changing Health Care Marketplace ORLANDO, Fla., Jan. 27 /PRNewswire/ -- PlanetRx.com (Nasdaq: PLRX - news; www.planetrx.com), a leading Internet healthcare destination for commerce, content and community, announced that Michael Beindorff, executive vice president and COO, will present the morning keynote speech today at the Jupiter Communications Online Health Forum in Orlando, Florida. Mr. Beindorff will offer his vision of the rapidly changing future of online health care, including integrating providers, patients and innovative technology to deliver the best experience possible for consumers. The inaugural Jupiter Online Health Forum brings together leaders in the online health industry. Mr. Beindorff also will discuss details of PlanetRx.com's exciting new national consumer advertising campaign, ''Life is Better on PlanetRx(TM),'' which debuted on January 24, 2000. Gotham Inc., a division of The Interpublic Group of Companies, Inc. (NYSE: IPG - news), created the campaign. ''To succeed in the online health care arena, PlanetRx.com and other e-businesses have to make life better for our customers,'' said Mr. Beindorff. ''The mandate from consumers is to provide an exceptional customer experience, every time. We offer consumers merchandise, information and community wherever and whenever the customer wants it.'' Mr. Beindorff oversees all marketing, business, product, brand development, and customer satisfaction efforts for PlanetRx.com. He has more than 20 years of high profile, strategic brand development and management experience. Most recently he was with Visa International, where he served as president and chief ''e'' officer of eVisa, Visa's Internet and electronic commerce division.