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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts -- Ignore unavailable to you. Want to Upgrade?

To: Joe Copia who wrote (21262)	1/27/2000 9:30:00 AM
From: Mike E.	Respond to of 25711

VMAX News... (BSNS WIRE) Sonoma Financial Corporation's Payday Advance Subsidiaries A Sonoma Financial Corporation's Payday Advance Subsidiaries Announce Record November and December 1999; Money Market, Inc. Reports 74% Increase in 1999 Revenues Business Editors CHICAGO--(BUSINESS WIRE)--Jan. 27, 2000--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB: VMAX) one of the largest payday advance operators in Illinois, announced today operations in Illinois resulted in record revenue, a 27% increase for November and a 24% increase for December compared to same periods 1998. The Money Market Inc. of Indiana recorded its first profitable year in 1999 (all figures unaudited). Sonoma Financial Corporation operates two payday advance subsidiaries; Payday Check Advance Inc. reported same stores sales growth of 6% for November and 8% for December, and additional growth was attributed to the opening of 27 stores in 1999. The Money Market Inc. reported same store sales growth of 74% for 1999. Sonoma Financial operates a chain of 55 stores that provide convenient, low documentation, short-term consumer loans to qualified applicants. The Company has grown from 2 stores in 1997. Frank Anthony Contaldo, CEO of Sonoma Financial Corp. stated, "This year, we became the largest "Payday Operator" in greater Chicago, acquired a chain in Indiana and managed it to profitability, along with launching our own collection company. Following our record October we are very pleased to end the year with the best quarter in company history. We will continue to grow our subsidiaries through acquisition with a focus on revenue growth and profitability for this New Year." A complete investor package for Sonoma Financial is available at e-relations.com About Sonoma Financial Corporation: Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short-term consumer loans. The company intends to become the national leader in the "Payday Loan" market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company with a sole focus on 'payday advances'. Ace (NASDAQ:AACE), First Cash Financial Services (NASDAQ:FCFS) and Pinnacle Business Management (OTCBB:PCBM), have proven the viability of the concept in other markets, but are not specifically focused in this area. Safe Harbor Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission --30--ajk/cgo* CONTACT: SONOMA FINANCIAL CORPORATION/ VICTORMAXX TECHNOLOGIES, INC. Mr. Frank Anthony Contaldo, 847/931-9218 INVESTOR RELATIONS CONTACT Wayne Schumacher, 773/227-3910 KEYWORD: ILLINOIS INDIANA INDUSTRY KEYWORD: BANKING EARNINGS Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *