>Only one person can make me happy
Happy, you could make me happy if you would throw all your money at DLJdirect (dir).
I bought it at 18 but it keeps going down. Are all these on-line trading stocks out of favor or is it just mine?
>
JERSEY CITY, N.J.--(BUSINESS WIRE)--January 25, 2000--DLJdirect (NYSE: DIR), the online brokerage service of Donaldson, Lufkin, & Jenrette, Inc. (NYSE: DLJ), announced today it will offer its customers commission-free online stock transactions on Super Bowl Sunday. All online orders placed on Sunday, January 30th, for execution on Monday, January 31st, will be commission-free.
"From a branding perspective, the Super Bowl is a terrific, but very fleeting, opportunity to build consumer awareness in millions of households through a single broadcast. But it's more important to distinguish yourself with superior service and high quality products," said Blake Darcy, Chief Executive Officer of DLJdirect. "We think commission-free online trades on game day are a good way to distinguish DLJdirect from the competition, express our appreciation to our existing customers, and to introduce DLJdirect to investors who value a serious, reliable and responsible approach to managing their money."
All DLJdirect customers will be notified of the special offer by e-mail as well as through dynamic messages that appear after login to the DLJdirect Web site. Additionally, DLJdirect will make the announcement publicly through scheduled advertising space in USA Today, The Wall Street Journal and New York Times, as well as in broadcast spots in DLJdirect's regular rotation on CNBC television.
DLJdirect is consistently ranked at the top of performance surveys conducted by leading research firms covering the online brokerage industry as well as major media outlets. In the past year, DLJdirect was named the top online brokerage by Barron's, Forbes, Gomez Advisors, Keynote, The Lafferty Group, Worth, and Time Digital, the personal technology supplement to Time magazine.
DLJdirect is one of America's premier online brokerage firms. Established in 1988, DLJdirect offers a diversified range of investment products and services to sophisticated, self-directed investors. DLJdirect has more than 795,000 customer accounts representing over $21.7 billion in assets. Headquartered in Jersey City, New Jersey, with offices in Parsippany, Charlotte, London and Tokyo, DLJdirect employs approximately 900 people. DLJdirect common stock trades on the New York Stock Exchange under the ticker symbol "DIR." For more information on DLJdirect, refer to the company's Web site at www.DLJdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant bank serving institutional, corporate, government and individual clients. DLJ's businesses include securities underwriting; sales and trading; investment and merchant banking; financial advisory services; investment research; venture capital; correspondent brokerage services; online, interactive brokerage services; and asset management. Founded in 1959 and headquartered in New York City, DLJ employs approximately 10,200 people worldwide and maintains offices in 13 cities in the United States and 16 cities in Europe, Latin America and Asia. The company has two classes of common stock trading on the New York Stock Exchange. Shares trading under the ticker symbol "DLJ" represent Donaldson, Lufkin & Jenrette, Inc. Shares trading under the ticker symbol "DIR" track the performance of DLJdirect, its online brokerage business. For more information on Donaldson, Lufkin & Jenrette, refer to the company's Web site at www.DLJ.com. The firm's world headquarters are located at 277 Park Avenue, New York, NY 10172; telephone number 212.892.3000. |
