To: BillyG who wrote (48503 ) 1/27/2000 5:18:00 PM From: John Rieman Respond to of 50808
C-Cube customer, Changhong..............................globalsources.com Smarter products require better QC Along with the drive for better quality standards comes a push for the use of a higher degree of video technology. For example, Shenzhen Coship has an R&D team with 66 members who are responsible for developing everything from simple components to complex consumer products. The firm also maintains technology transfer arrangements with foreign companies, Liao said. HiSense places similar importance on tracking technology developments overseas, maintaining research institutes in Japan and the United States. Over the last three years, the firm has refurbished its R&D center and built a new national-level technology center, at a combined cost of $170 million. The company has also budgeted to reinvest 8 percent of its revenues into R&D this year. Over the next five years the company plans to spend $240 million to set up a central R&D center, a software company and a digital components development center. Much of this investment strategy is based on an analysis of sales returns, which show 85 percent of all revenues coming from new product lines, marketing manager Li Wenli said. HiSense's latest products include a line of flat-screen, low-radiation TVs with high-definition image and sound processing circuits. The efforts of firms such as Shenzhen Coship, HiSense and Changhong represent a profound advance for mainland China's video industry. Like Shenzhen Coship and HiSense, Changhong, a color TV specialist with interests in a wide range of other consumer electronics products, also has a series of cooperation agreements with foreign firms to advance its technology and expertise. The firm's partnerships include tie-ups with Panasonic, Toshiba, Sanyo, Philips, NEC and C-Cube. It has also dealt with Micronas Intermetall GmbH of Germany to establish a digital TV development lab in Sichuan. Changhong employs 3,000 engineers and technicians and operates two research institutes, one specializing in HDTV, with Europe and the United States earmarked as future markets, and the other focusing on the future integration of television and information technologies. It also maintains an R&D lab in Silicon Valley. Changhong's goal is to become one of the world's top 500 enterprises within the next few years.