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To: A.J. Mullen who wrote (5826)1/28/2000 9:40:00 AM
From: waitwatchwander  Respond to of 13582
 
Specifically targeted ads are worth far more than mass-ads

Think of it this way. You pull into Crappie Tire (somewhat similar to your Pep Boy's) to pick up a new ice scrapper for your windshield. As you negotiate the parking lot, your on board OnStar does a quick check of all fluids and calls your home to check your household "We Need List". It then requests a quick scan of the store's "On Sale" list and correlates it with family purchases, birthdays, "media desires" and other potential family needs.

The result of all this is to get your own personalize flyer as you complete the parking of your car. You can then select items of interest and get isle and efficient shopping directions transferred into your Palm. As you complete your shopping, your car will be started by one of those remote starter thingies and directed to follow you across the street to the flower shop. You Palm tells you that your mom would just love one the Bonsai's that just arrived on the Fed-UPS truck.

Yep, A Snap Trap indeed. Very interesting and much bigger than CDMA golf balls.

nF