To: craig crawford who wrote (92439 ) 1/28/2000 11:04:00 AM From: Glenn D. Rudolph Respond to of 164684
SYDNEY, AUSTRALIA, 2000 JAN 27 (NB) -- By David Frith, Computer Daily News. Internet superstar Amazon.com [NASDAQ:AMZN] has made a long-expected move to plant a foot in the Australian market. In a deal unveiled in Sydney, Amazon will take a 50 percent share in F2 Investments, a new venture of the "F2" Internet operation set up by the local John Fairfax newspaper empire. The amount involved has not been revealed but F2 spokesman Bruce Wolpe told Computer Daily News it was "substantial." He added that Amazon would supply expertise as well as money to the venture. F2 Investments' current main asset is a "significant" investment in The Spot, parent company of leading Australian online toy retailer ToySpot.com.au, which made a major splash in the pre-Christmas buying season. F2 is the largest single shareholder in The Spot, according to Wolpe. Speculation was rife in Sydney Wednesday that this move is just a testing of the Aussie waters by Amazon, and could lead to a more full-blooded entry - perhaps in concert with Fairfax. The US company registered an Australian domain name last year. An Amazon-Fairfax combo would offer major competition to the leading Australian portal Ninemsn, a joint venture between Microsoft [NASDAQ:MSFT] of the US and Aussie media baron Kerry Packer. Until now Fairfax's F2 Ltd., subsidiary has eschewed partnerships, going it alone and using its newspaper classifieds as raw material for Web sites including Drive (car sales); Domain (property); Mycareer (jobs); and Citysearch (city guides). It claims around 1.6 million pages viewed per day. Fairfax people weren't commenting on future ventures Wednesday. For now the new partners will focus on growing the Spot business "but other opportunities may arise," said Wolpe. "The companies know each other well and like working together," he added. However a brief statement from F2 chief executive Nigel Dews hinted at bigger things to come, noting: "F2 has a growing e-commerce position in Sold. com.au (an auction site) and CitySearch.com.au, and we are pleased to begin a relationship with Amazon.com, the world's most customer centric company." Ian Webster, analyst with Sydney-based research company www.consult, said he expected Amazon to make a bigger move into Australia soon. The US-based Amazon is still the number-one online shopping site for Australians, he said, "but they're losing market share here as the local operators get going."